Marketing Coordinator

Virtual Enterprises is a national non-profit organization that partners with middle and high schools to enable students to ideate, create and operate simulated businesses.  As VE embarks on a strategic plan focused on expanding our reach and presence nationally, the Marketing Coordinator will support enhancing our digital outreach and our PR efforts.  The Marketing Coordinator will be part of a small marketing team on the larger Development and Engagement team. 

What you’ll do:  

• Digital Marketing: (50% of your time)
• You will oversee website updates, digital ad campaigns, and support the entire VE team in the execution of year-round email communication, all with the goal of expanding VE’s network of contacts. 
• You will partner with the development team to integrate donation campaigns and forms and explore data analytics to help improve tactics year over year.
• You will work closely with our Marketing Manager to ensure execution of a year round communication calendar, ensuring the entire organization is aware of what communication are going out on a monthly basis, and seek opportunities to tie that contact to social media, blog posts, and other communications channels.
• You’ll partner with VE’s intern(s) to lead social media implementation across all platforms.
• You will build a working knowledge of our CRM and eCRM (Currently: Salesforce and Classy) in an effort to:
• Continuously hone our email marketing lists and segments
• Provide insight into contact profiles

• Public Relations: (30% of your time)
• You will lead the development of basic press kit materials nationally to promote key events, and build a database of prospective local and national press contacts.
• You will serve as lead contact with photographers and videographers across all events, ensuring proper content is received and promoted appropriately.
• Events: (10% of your time)
• You will serve as key support for signature events, Youth Business Summit and Annual Gala, as well as support local events as needed.
• Administrative Support: (10% of your time)

• You’ll serve as a key support for leadership team on external strategies related to conference attendance, presentations, and pre-event promotion.

Ideal Candidate Core Competencies:

• Communications: Exhibits good listening and comprehension; expresses ideas and thoughts in written form; expresses ideas and thoughts verbally; keeps others adequately informed; selects and uses appropriate communication methods. 
• Planning & Organization: Integrates changes smoothly; plans for additional resources; prioritizes and plans work activities; sets goals and objectives; uses time efficiently; works in an organized manner. 
• Strategic Thinking: Adapts strategy to changing conditions; analyzes market and competition; develops strategies to achieve organizational goals; identifies external threats and opportunities; understands organizations strengths and weaknesses. 
• Use of Technology: Adapts to new technology; demonstrates required skills; keeps technical skills up to date; trouble shoots technological problems; uses technology to increase productivity.

• Bachelor’s degree or equivalent experience 
• Strong writing skills
• 1+ years work experience centered around PR and/or Marketing
• Familiarity with Wordpress, Google Suite, Canva and/or Constant Contact a plus

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Short Term & Long Term Disability
• Hybrid Role (2 - 3 days in office)
• Full-time, Non-exempt

Compensation

• Annual compensation of $50-55K