Marketing Copywriter

Marketing Copywriter

Skin + Me is a mission driven start-up with seriously big skin goals.

We’re looking for an experienced Marketing Copywriter to join our Brand Marketing Team at Skin + Me. This is a hybrid working role with three days a week in our Paddington HQ (Mon, Tue, Fri) and two days remote. 

About the role:

As Marketing Copywriter you will be responsible for producing high-quality copy across all copy streams. You will write and edit everything from informative articles, to marketing copy, special projects, social and press releases - your role will be instrumental to communicating effectively with our customers and ultimately increasing Skin + Me’s revenue and profit.

This role has strong ties to the Design, Marketing and Commercial Teams, the successful candidate will thrive working autonomously and as part of a team.

The ideal candidate will have 2+ years  experience with strong expertise in principles and implementation of SEO.

What you'll do : 

• Work with the web team to create compelling UX and web copy
• Collaborate with the wider team to execute content strategy
• Ensure tone of voice consistency across all marketing channels
• Be involved in the creative process of naming products and product ranges
• Write SEO-friendly copy for all areas of our website
• Develop compelling concepts and subject lines for email marketing campaigns
• Write attention-grabbing marketing copy for our digital and social ads
• Write compelling and engaging posts for social media channels
• Ensure tone of voice consistency across customer support communications
• Support the initial creation of internal written business documents and ongoing internal business communications
• Assist in refining and evolving our brand tone of voice across various touchpoints
• Collaborate closely with the design team to align copy with visuals for a cohesive brand message
• Monitor content performance, using insights to improve future campaigns
• Stay up-to-date on industry trends to bring fresh ideas and approaches to content creation
• Contribute to developing copy for packaging, point of sale and in-store materials

Who you are:

These are the skills we’re looking for. Even if you don’t tick every box, but feel you’re right for us, we’d still love to hear from you. 

• Precise use of language and grammar
• Knowledge in the principles of UX writing and SEO
• Excellent attention to detail coupled with the ability & willingness to work quickly
• Strong written and verbal communication skills
• Experience within health, beauty or fashion industry preferable
• Innovative and entrepreneurial nature, highly self-motivated
• The ability to create a tone of voice that not only connects brilliantly with our target audience but wows them. The talent to bring some magic.
• The ability to work closely with designers and marketers to bring copy to life in harmony with visuals and functionality
• You’re able to adapt your tone and style based on different channels, audiences, and campaign objectives, while maintaining brand consistency
• The ability to think on your feet, come up with new ways to communicate ideas and handle challenges with a solution-focused attitude
• You stay informed on trends and language that connects with the target audience, ensuring content feels relevant and relatable
• The ability to take constructive criticism and revise copy with agility while maintaining the integrity of the message

Note: this is a hybrid working role with three days a week in our Paddington HQ (Mon, Tue, Fri) and two days remote. 

Why should you choose Skin + Me?

• A daily challenge – in a thrilling, entrepreneurial start-up environment, no two days will ever be the same.
• Make a difference – work within a revolutionary company that is focused on improving millions of lives.
• Significant equity – potentially life-changing value if you commit to our long-term mission.
• Serious commitment to growth – personal development is important to us and we’ll make sure we support your growth, and give you broad experience across your role.
• Support network – the Skin + Me investors and advisors that you’ll have the opportunity to work with have built some of the world’s best consumer companies.

Benefits 

• 25 Days Holiday (+ all the usual Bank Holidays) – It's important to take a break and recharge, that's why we offer a generous holiday allowance.
• Free Breakfast & Lunch – It’s important you are well fueled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too! 
• Hybrid working to give you flexibility – We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too. Need more flexibility around your life – just let us know.
• Equity – We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together
• Health and wellbeing focus – We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health.
• £500 annual development budget for any learning, training and development opportunities. Courses, books, software – if it helps you in your role, we’ll help you get it. 
• For working parents, we’re proud to offer assistance, helping you save on nursery fees. The workplace nursery benefit allows you to save tax and National Insurance on the full cost of your nursery fees each month. 
• Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more. 
• You’ll get highly discounted Skin + Me products for you, and 10 friends + family too. 
• Generous employee referral scheme, if you know more fabulous people refer them to work with us too and you’ll get a bonus when they pass probation. 
• Dog-friendly office with two very cute resident dogs!

More about Skin + Me:

There’s a huge problem in the world of skincare: people struggle with more than just how their skin looks. They also worry about how it makes them feel and how to manage it long-term. We’re on a mission to change that. 

The truth is that achieving your best skin isn’t complicated. The secret? Using a stripped back routine with the best combination of active ingredients for your skin goals. The right products and knowledge make it possible to tackle everything from fine lines and wrinkles to adult acne, rosacea and pigmentation.  We’re united in the belief that everyone should have access to expert advice, treatment plans and ingredients that work – minus the big price tag and the long dermatologist waitlist.

Skin + Me is a mission-driven start-up, building a pioneering online dermatology service powered by experts. We take customers through a simple online medical consultation and our prescribers formulate  custom treatments that can’t be bought on the high street. Each one is personalised to the individual’s skin goals. It arrives in their letterbox each month and evolves alongside their skin – because everyone’s skin is different and no two journeys are the same.

Skin + Me recently secured £10 million in a series B funding round, reflecting the growing interest in expert-approved skincare. We’ve raised funding from some of the best-known direct-to-consumer entrepreneurs and VCs, including Octopus Ventures. Our highly experienced founding team comes from the likes of Facebook, Charlotte Tilbury, Tails.com and Graze.com. 

Our journey has just begun and we’d love for you to join us as we change the face of skincare! Think you’re up for the challenge?