Marketing & Creative Copy Senior Manager

Marketing & Creative Copy Senior Manager

Are you a master storyteller who can craft a killer tagline on the spot? Do you live and breathe beauty and know how to bring a brand voice to life across every touchpoint? Tarte is looking for a Marketing & Creative Copywriter to join our high-energy, fast-paced team! Reporting to the VP of Brand Marketing, you’ll develop and drive 360° marketing programs for our biggest launches and core hero products—writing everything from snappy site copy to campaign storytelling that stops the scroll. If you’re obsessed with beauty, thrive in a collaborative environment, and can turn product benefits into cultural moments, we want you on our team!

Responsibilities:

• Develop compelling, on-brand copy for all marketing channels, including digital, social, email, packaging, and in-store.
• Conceptualize and craft taglines, campaign messaging, and storytelling for new product launches and core hero products.
• Drive 360° marketing programs from ideation to execution, ensuring consistent brand voice across all touchpoints.
• Collaborate with cross-functional teams (creative, social, digital, PR, retailers, product development, etc) to bring campaigns to life.
• Stay ahead of trends in beauty, social media, and culture to create buzzworthy marketing moments.
• Write and refine product positioning, key benefits, and messaging frameworks that resonate with tarte’s audience.
• Support retailer marketing initiatives with copy for Ulta, Sephora, QVC, and beyond.
• Optimize messaging based on analytics and performance insights to drive engagement and conversion.
• Manage multiple projects in a fast-paced, deadline-driven environment while maintaining high creative standards.
• Leads creation of product concepts, marketing copy, claims, & education materials
• Analyzes sales data, industry trends, product reviews, and competitive research to identify actionable insight
• Manages & develops team members, delegating assignments & supporting career growth

Requirements:

• Bachelor's Degree
• Min 7+ years relevant Marketing experience - beauty industry required
• Exceptional analytical & creative skills
• Excellent written and verbal communication skills
• Strong interpersonal skills and ability to work collaboratively across all departments
• Works independently & takes initiative to problem solve in a fast-paced environment
• Flexible & adaptable to change

Our Perks:

• Salary range: $110,000-130,000 (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
• Medical, dental, vision, 401K plan & access to health & wellness programs
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
• Makeup gratis, employee discount on tarte.com, team give back initiatives
• Friendly, fun, creative & collaborative work environment