“Everyone can rise above their circumstances and achieve success if they are dedicated and passionate about what they do”. – Nelson Mandela
The Role
You will take lead on marketing and communications at The Fellows House driving forward innovative and creative digital content with consistent messaging. You implement and direct the marketing strategy guiding guest and team member engagement through internal and external communications. You will deliver engaging campaigns that capture the hearts and minds of our guests and team member as well as the local communities and external stakeholders. You will be responsible for website and social media content and web maintenance ensuring our website enables our strategy to be and the hotel of choice in Cambridge. You will use your initiative and knowledge of the market to drive continuous improvement regarding our approach to marketing as a whole hotel.
Key responsibilities
- You will define and deliver the Marketing strategy for the hotel, including events and F&B outlets
- You will define and deliver the digital marketing strategy for the hotel.
- As the marketing expert, you will help the wider team to broaden their knowledge of marketing and digital marketing and act as a coach and mentor for the Hotel, embracing the Fellows House values and culture in every campaign.
- You will build relationships with external stakeholders.
- You will work closely with the department heads to drive our marketing strategy.
- Responsible for owning and developing all digital corporate channels both internal and external.
- To drive forward innovative and creative digital content approaches linked to corporate objectives and the achievement driving occupancy, rate and team member engagement through digital external and internal comms.
- Identify current and future trends to ensure that the marketing strategy is fresh by staying up to date with the latest innovations, technologies, changes in competition, and shifts in the digital landscape. Translate these insights into commercial opportunities and future strategy
- Lead digital innovation projects, and pioneer new ways to engage with customers digitally
- Lead innovation projects surrounding all of our services to engage all possible stakeholders
- To be responsible for the management of the external website and intranet, ensuring that our services, comms and branding is ahead of our competitors.
- To make sure the company’s online presence uses Search Engine Optimisation processes to maximise website traffic and inbound sales opportunities.
- To maintain and enhance a strong knowledge of the sector and the local markets in which our hotel operates.
- Complete regular market research and provide the results to the Director of Sales and stakeholders to guide our services.
- To use quantitative and qualitative market research data to drive continuous improvements to our products/services.
- Produce detailed proposals for events and marketing campaigns including timelines, suppliers, legal obligations, staffing and budgets.
- Be a driving force in the local community to maintain relationships with stakeholders.
- Identifying the marketing requirements and creating innovated methods to deliver against the findings.
- Produce post marketing campaign evaluation reports.
- Monitor the progress of all our marketing campaigns.
Core requirements:
- Proficient numeracy and literacy skills
- 3 years previous experience in a Marketing role
- Proven experience to build and manage third party relationships
- Experience of designing content for marketing campaigns that have achieved corporate and financial objectives.
- Proven track record of delivering and managing multi-channel marketing campaigns.
- An understanding and implementation of search engine optimisation (SEO) techniques.
- Experienced user of Google Analytics and ability to provide compelling insights from data.
- An understanding of how websites are developed and optimised.
- Web design and development skills, web editorial ability to include writing for the web.
The Hotel
At the Fellows House, we want to offer everyone who walks through our doors an amazing experience. We offer a very personal blend of empowerment, enlightenment, and engagement and seek the remarkable in the everyday and everything that goes into this most unique Hotel.
Most of all we seek exceptional people who embody our Cultured, Devoted and People Centred Values. The brightest and best Cambridge has to offer
Our Values
Person-centred:
- Ability to communicate positively and effectively
- Customer and market-focused
- Anticipate customer needs and resolve problems promptly
- Ability to build rapport
- Flexible and adaptable
- Ability to work as part of a diverse team with colleagues from different viewpoints, cultures and countries.
Devoted:
- Enthusiastic and positive attitude
- Drive for results working in a target-led environment
- Attention to detail
- Ability to plan, prioritise and to organise self
- Desire and ability to improve knowledge and abilities through on-going training
Cultured:
- Courteous
- Open to new ideas
- Cultural awareness
- Able to multi-task and successfully deploy time management skills
- Ability to work without supervision
Benefits of working at The Fellows House:
- Comprehensive salary package
- Access to GO Hilton Travel Programme – stay in Hilton Hotels around the world for as little as 35$.
- 50% F&B Discount when staying in Hilton Hotels through the Go Hilton Travel Programme
- Team Member meals and hot drinks on shift
- Career Development
- Extensive learning & development opportunities
In exchange for your efforts and dedication we offer a fantastic place to work, an opportunity to shape the culture of our impressive hotel and a comprehensive benefits package. If you wish to be considered for this superb opportunity click ’apply’