Who
are we?
Fulcrum Digital is
a leading business platform and digital engineering services
company. We partner with global companies from diverse
industries: fintech, insurance, higher education, and e-commerce.
Founded in 1999,
Fulcrum Digital has 1300+ employees, empowering 100+ global
clients from its facilities in the US, LATAM, Europe and India.
With expertise in digital transformation, machine learning and
emerging technologies, we offer a consulting-led, integrated
suite of enterprise-grade software products, services, and solutions.
The Role:
Hybrid (3 per week)
Full-time
We are seeking a
dynamic and results-driven Marketing Lead to lead our marketing
efforts and drive growth across multiple verticals. The ideal candidate will
have a deep understanding of digital transformation services and a proven track
record in developing and executing successful marketing strategies in the IT
services or technology sector. This role requires a strategic thinker with the
ability to translate complex technical solutions into compelling narratives
that resonate with diverse audiences.
What you’ll do?
- Develop and execute marketing strategies to
enhance brand visibility and generate leads.
- Lead content marketing and thought leadership
initiatives to position the company as an industry leader.
- Manage digital marketing channels (SEO, SEM,
social media, email) and analyze campaign performance.
- Collaborate with the sales team to provide
tools and materials that support sales efforts.
- Conduct market research to understand industry
trends and identify growth opportunities.
- Plan and execute events and industry
engagements to promote the brand.
- Oversee and mentor the marketing team to
achieve department goals.
- Manage the marketing budget
to maximize ROI.
Requirements
- Bachelor’s degree in Marketing, Business, or a
related field; MBA preferred.
- 7+ years of experience in marketing, with a strong focus on Demand Generation.
- Strong understanding of digital marketing
tools and analytics.
- Proven ability to develop and execute
successful marketing strategies.
- Excellent communication and
leadership skills.