Marketing Manager

Job Description: Marketing Manager

About the company:
Do you want to help shape the future of retail? Here’s a thought – how about doing that, while helping people get a sneak peek of what the world is creating at the same time. We are Smartech Retail Group – a destination for innovation at the world’s best department stores. We let people discover, try and play with the latest innovation, gaming, and e-mobility across our experience-led concept stores globally. Because honestly, why should retail be boring? If you want to create immersive experiences and unforgettable memories, this is your chance! 
 

Objectives of this Role:

• Develop and execute strategic marketing plans along with the Head of Marketing in alignment with the company's overall business goals and objectives.
• Generate revenue through Marketing campaigns and projects with Brand Partners and build a consistent revenue stream for the Marketing department. 
• Identify target markets and customer segments, conduct market research, and analyze customer insights to ensure the development of targeted marketing campaigns.
• Manage the marketing budget for EU effectively by allocating resources to different channels and campaigns for maximum impact and ROI.
• Collaborate with cross-functional teams, including product, sales, and operations, to ensure alignment and integration of marketing efforts.
• Oversee the conception and production of marketing materials such as magazine, videos, and online content that effectively communicate our product offerings and brand value propositions.
• Drive the development and execution of digital marketing strategies, including website optimization, SEO/SEM, email marketing, social media, and online advertising.
• Develop and maintain strong relationships with external partners, agencies, and vendors to leverage their expertise in achieving marketing objectives.
• Monitor and analyze marketing performance metrics, including customer acquisition cost, conversion rates, and ROI, to constantly improve campaigns and drive business growth.
• Stay updated on industry trends, consumer behavior, and competitive landscape to identify opportunities for innovation and differentiation.
• Conduct market and competitive research to identify emerging trends, customer needs, and potential business partnerships.
   

Our Ideal Candidate:

An ideal candidate is a strategic and results-driven marketing leader with global experience in brand building. You are goal-oriented, self-motivated, and thrive in dynamic environments. With a strong grasp of marketing, communication, and social media, you know how to craft compelling campaigns, forge long-lasting partnerships, and deliver high-impact results.

If you’re looking for an opportunity to make a real impact in a company that believes retail isn’t dying—it’s evolving—this is your chance. We’re looking for a changemaker who is ready to create immersive brand experiences that redefine the future of marketing.


Requirements/Good to haves: