Marketing Manager, Bloomsbury Digital Resources

Part of Bloomsbury Academic, Bloomsbury Digital Resources is committed to serving a global community of students, scholars, instructors, and librarians by providing creative online research and learning environments that deliver excellence and originality.

Whether it be primary documents, critical texts, historical archives, or the latest in video and audio resources, we are committed to enhancing the research experience with innovative, engaging, and dynamic digital resources of the highest quality.

Bloomsbury offers a collegial working environment, with a dedicated and enthusiastic team committed to excellence, originality, and innovation.

Bloomsbury is committed to delivering excellence and originality in scholarship. We strive to be a creative, responsible, entrepreneurial, independent publisher of books, audiobooks, and digital content of excellence for a global audience. 

Reporting to the Global Marketing Director, the Marketing Manager will be a creative self-starter excited by the idea of working in digital publishing and building a brand within the library community. 

Be a part of a highly entrepreneurial and inspired environment that is collaborative, fast paced, and always looking toward what is next in publishing. Join us! 

What we’re looking for in a candidate: 

Be strategic!  Lead the planning, creation, and execution of global marketing plans 4-5 digital resources in History, Philosophy, and Religious Studies. Work in close association with the sales, editorial, and product management teams to drive growth and brand awareness for these products and subject areas. 

Be Creative! Participate in the development and implementation of a global integrated marketing strategy for digital resources in the social sciences including, but not limited to:

• Content Marketing
• Social Media 
• E-mail
• Event strategy/conference marketing/webinars
• Digital Marketing
• Advertising

Drive Usage! Create and develop marketing materials that best position our products in the marketplace, support and advance our sales efforts, raise awareness, and drive usage.

Know the market! Develop an understanding of librarians, students, faculty, and researchers and create marketing campaigns and programs to support that effort. Also, understand the competitive landscape and provide insights to support sales and product development.

Be a Team Player! Consult with other departments, especially Sales, Product Management, Product Development, and Editorial, ensuring open and effective communication. Provide market feedback that helps develop and execute departmental strategy and processes. 

Build + Cultivate Relationships! Regularly connect with all external partners to provide information on marketing plans, reporting, and establish a strong working relationship. 

• 4+ years of experience in marketing, preferably within the academic market
• Proven record of implementing best practices related to campaigns, positioning, branding, and driving overall awareness.
• An entrepreneurial spirit and the imagination to conceive plans and promotions that excite and engage the library market as well as end users. 
• A confident, creative, collaborative person with excellent communication, organizational, and interpersonal skills, a can-do attitude, and the ability to identify and capitalize on new opportunities. 
• A self-starter with a proven ability to work independently, meet deadlines, and prioritize workload.
• Ability to present confidently both internally and with customers, agents, and third-party clients.

Location

All candidates must reside in the NY tri-state area and be able to commute to our NY headquarters on a hybrid-remote schedule.

Equal Opportunity Employment

Bloomsbury Publishing USA is proud to be an equal-opportunity employer. Our company has always followed and will continue to follow, a policy of providing equal opportunity employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, sex, ethnicity, veteran status, or any other legally protected characteristic.

We welcome and celebrate talent from all backgrounds and believe that diversity, equity, and inclusion are crucial elements to our success. We are dedicated to actively and continuously improving our practices to better support all of our employees. For more information about Bloomsbury’s diversity, equity, and inclusion initiatives, please see our Diversity and Inclusion Action Plan. 

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Paid parental leave
• Hybrid Work Schedule