Marketing Manager, The House of Creed
Kering Beauté Americas
Full-time
On-site
New York, New York, United States
$80,000 - $90,000 USD yearly
POSITION: Marketing Manager, The House of Creed
REPORTS TO: Head of Marketing, The House of Creed
FLSA: Exempt
LOCATION: New York, NY (Hybrid)
Welcome to Kering Beauté – Established in 2023, Kering Beauté aims to create value for the Group and its Houses. In June 2023, Kering Beauté announced that it had signed an agreement to acquire historic high-end fragrance house Creed; founded in 1760 it is known for its distinctive collections of timeless and sophisticated perfumes, including the iconic Aventus. This acquisition represents a major step for Kering Beauté. It perfectly complements Kering's existing portfolio, and immediately gives Kering Beauté a significant presence.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.
Why Work With Us? We care about our team members, and we offer a competitive salary of $85K+ (DOE), benefits such as medical, dental, vision, 401(k), paid time off, employee discounts and much more!
OVERVIEW: The Marketing Manager will play a pivotal role in developing and executing marketing strategies to enhance The House of Creed's brand presence and drive fragrance market share growth with a consumer-centric approach. The ideal candidate will have experience in luxury brand marketing, a strong understanding of both digital and traditional marketing channels, and the ability to leverage insights from reporting to fuel brand development. This role requires close collaboration with The House of Creed global team, as well as the creative, sales, and digital teams to ensure cohesive and innovative marketing campaigns across all touchpoints. This is a high visibility position given the strategic importance of the category for the brand.
RESPONSIBILITIES
- Design and implement integrated marketing strategies to support business objectives, including product launches, seasonal promotions, and brand awareness campaigns.
- Manage the end-to-end execution of marketing campaigns, from concept development through to reporting
- Create national marketing calendars in collaboration with cross-functional teams to drive sales while maintaining a strong brand image and fostering innovation.
- Assist in the creation and distribution of seasonal marketing collateral and forecasts based on retail programming and sampling needs, ensuring alignment on trade area initiatives and broader marketing goals.
- Work with creative teams to produce high-quality content and experiential marketing assets, including visual weeks, photography, video, and written materials.
- Support any marketing-led external brand partnership opportunities.
- Assist in the development of marketing materials and brand presentations.
- Track and report on the performance of marketing campaigns and regularly present findings to management
- Monitor market trends and campaign performance, while providing insights and recommendations.
- Manage marketing budgets, ensuring effective allocation of resources and adherence to financial goals.
CORE REQUIREMENTS
- Bachelor’s degree in business, Marketing or relevant required
- 3 years of relevant experience, preferably in the luxury goods, fragrance, or beauty industries.
- Strong project management skills with the ability to handle multiple tasks and deadlines.
- Innovative thinker and approach to business
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing analytics tools.
- Strong interpersonal skills and communication both verbal and written
- Strong analytical skills with the ability to assess campaign performance and optimize strategies.