Marketing Manager (US)

Akur8 is a young, dynamic, fast growing Insurtech that has been transforming insurance pricing and reserving with transparent Machine Learning since 2016.

Akur8 leverages the power of Transparent Machine Learning and Predictive Analytics to inject game-changing speed, performance and reliability into insurers’ pricing and reserving processes.

Since 2016 our skilled R&D team of Data Scientists, Software Engineers and Actuaries has developed unique AI algorithms that automate the insurance pricing process in an unprecedented way.

Our pricing solution is a SaaS platform which allows insurance companies to model their risks 10 times faster, with a higher predictive power than traditional methods, constituting a major game changer for the insurance industry.

Akur8 has already been selected:

• In CB Insights Top 50 World Insurtech Companies 2023
• In Insurtech Global’s Top 100 AIFinTech list 2023
• In Fintech Global’s Top 100 AIFinTech list 2023
• As No.24 in Sønr’s World Top 100 Insurtech Companies 2022
• As 3rd best overall (worldwide) in the CodinGame 2022 Software Engineering Fall Challenge

With 35 nationalities within our team, and offices in Paris, London, New York, Tokyo, Milan, Cologne, Atlanta and Montréal, Akur8's solution is international by design. Servicing more than 250+ clients across 4 continents and targeting all non-life insurance carriers, we focus on more mature markets for faster expansion.

To learn more about Akur8, and what we do, click here.

Akur8 is, in all senses of the term, an equal opportunities employer. Akur8 puts diversity, equality and inclusion at the heart of its values. We examine all applications based on equal skills and applying the principles of non-discrimination.

Akur8 is looking for a Marketing Manager for the US market, to join our Marketing team to support our growth by taking full ownership of major marketing campaigns and initiatives.

Akur8’s ambition is to become the global leader in insurance and reserving pricing, with the US market as our top priority. Our marketing efforts are directed towards becoming the top of mind reference in non-life insurance pricing.

To serve this objective, we are focused on continuing to grow our brand in the U.S. and increasing Akur8’s presence and visibility within the insurance and reserving pricing community through marketing campaigns, industry events, thought leadership, media/PR, industry publications, partnerships, insurance and actuarial associations, and other marketing activities.

We are looking for a driven and creative Marketing Manager to help drive our marketing efforts within the U.S. and continue to build a strong brand presence in a competitive industry. As part of a dynamic global team, you’ll have the opportunity to shape and execute strategies that drive growth, generate high-quality leads, and support the adoption of our cutting-edge technology in the US. As a highly organized, proactive and driven individual, your role will be to oversee and manage the execution of these large-scale initiatives and events. 

Key responsibilities include:

Digital Marketing & Content Management

• Manage Digital Marketing Campaigns: Lead the planning, execution, and management of Akur8’s digital marketing campaigns and initiatives specific to the U.S.
• Oversee Multi-Channel Marketing: Coordinate and project-manage marketing initiatives across various channels to ensure cohesive and impactful campaigns.
• Content Creation & Localization: Develop and adapt targeted marketing and product content tailored for different channels, audiences, and the U.S. market.
• Content Review & Optimization: Regularly review and refine existing and new content to maintain alignment with the tone and needs of the U.S. market.

Media & Public Relations

• Grow Media and PR Presence: Expand Akur8’s media and PR presence in the U.S. through press releases, news articles, ongoing content creation, and effective use of PR/media platforms.
• Identify Content Opportunities: Actively seek opportunities to create and distribute content in collaboration with external industry publications and actuarial organizations.

Social Media & Engagement

• Social Media Management: Develop engaging social media content, maintain and update the global social media calendar, and manage content posting and tracking.
• Competitor Analysis: Monitor and track competitor activities to stay ahead of market trends and industry developments.

Event Management

• Plan & Coordinate Events: Manage and coordinate events to grow the brand and support sales efforts, working closely with the sales team to select and review the most relevant events.
• Event Logistics & Execution: Handle event logistics, sponsorship package requirements, contract reviews with the internal legal team, procurement processes, setup and booth creation, and coordination of participants and speakers.
• Merchandise & Content Coordination: Organize merchandise, print assets, booth giveaways, and content preparation for event booths.
• Onsite Event Management: Attend events across the U.S. and manage onsite presence, including booth setup and takedown, and related logistics.
• Event Reporting & KPI Management: Manage event-related reporting and KPIs to measure success and improve future efforts.
• Industry Event Participation: Research, recommend, and expand Akur8’s participation in externally organized industry events.
• Akur8-Specific Events & Webinars: Introduce, promote, and manage Akur8-specific events and webinars on insurance-related topics.

Strategy & Optimization

• Monitor Campaign Performance: Track and analyze the performance of digital marketing efforts to refine and enhance strategies.
• Identify Growth Opportunities: Explore and implement new avenues for digital marketing growth and innovation.

You will be based in our New York office, but traveling frequently for events.

We're looking for an experienced professional looking for challenges in a fast moving organization:

• You have 5+ years of experience in B2B Marketing preferably in the Tech or Insurance industry (Fintech/Insurtech experience is definitely a plus)
• You have managed large marketing projects in the past
• You have experience writing and reviewing content across marketing disciplines
• You have experience managing external events and sponsorships
• You have experience managing a budget
• You are looking for an operational marketing role in a fast growing tech startup
• You are very organized and are able to efficiently multi-task and project-manage
• You are autonomous, proactive, eager to learn and to assume responsibility for  key initiatives. 
• You are a team player and are happy to collaborate with multiple teams and stakeholders, both external and internal
• You have ideally worked in international settings
• You have excellent written and oral communication skills in English
• In the international context of the company, any additional languages are a definite bonus

Important: You must possess an employment status that will allow work from our New York City office.

As a newcomer, you'll be joining a diverse, highly skilled and motivated team, with a strong Tech DNA, colleagues that are eager to share their knowledge and passion.

But it’s not all work, you’ll also be part of a dynamic team that enjoys spending time together and having fun, including karaoke, team lunches, playing sports as well as the occasional ‘happy hour’.

In addition to this, we will provide you with:

• Competitive salary + annual bonus
• Health insurance , Dental and Vision coverage (including spouse and family coverage)
• 401K Company match
• Life insurance
• Cell Phone & Internet reimbursement
• Generous vacation policy
• Commuter  benefit
• Gym membership via ClassPass
• IT equipment allowance

Additional benefits:

• Onboarding at our Paris HQ
• Professional development & French classes
• Casual dress code
• Team fun: regular company gatherings and team events
• Fun goodies

Salary range for this position : $90,000 and $110,000