Marketing Outreach Manager

GENERAL SUMMARY OF POSITION RESPONSIBILITY:  

This is a dynamic role within a collaborative and fast-paced environment. The Senior Marketing Specialist, under the direction of the Marketing Director at Lurie Children's Hospital, is responsible for developing and executing marketing campaigns and initiatives to support The Chicago Institute for Fetal Health (CIFH). This role will focus on all things related to fetal health including increasing awareness of varying programs, driving patient referrals, building provider relationships, supporting community events, and developing all forms of digital marketing (including blogs, social media and website content). The ideal candidate will be a creative and results-oriented individual with a strong understanding of marketing principles, excellent communication and interpersonal skills, and the ability to successfully collaborate with internal and external stakeholders. 

ESSENTIAL JOB FUNCTIONS 

• Lead and execute digital marketing campaigns: Collaborate with digital team partners to strategize, benchmark, and implement The CIFH's digital marketing campaigns, including website design, paid search, social media, and web analytics.  

• Develop and manage marketing collaterals: Collaborate with Marketing partners to develop and distribute a variety of marketing materials, including newsletters, media announcements, and digital content. 

• Manage social media content development: Lead the development and execution of engaging social media content strategies that align with brand objectives. This includes creating and curating high-quality content, building strong online communities, tracking key performance indicators, and adapting to evolving social media trends to maximize brand reach and engagement. 

• Plan and execute external outreach: Develop and implement outreach events for patient families, creating community and opportunity to stay connected with providers. 

• Plan and execute impactful CME events: Coordinate and implement regional, national, and international continuing medical education events, including logistics, speaker engagement, and evaluation. 

• Build and maintain strong provider relationships: Cultivate relationships with regional partners to promote education, facilitate patient care protocols, streamline referral processes, and gather provider feedback. 

• Lead impactful conference presence: Coordinate and execute impactful presence at national and international society meetings, including exhibition booths, presentations, and social events. 

• Manage academic collaborations: Support the medical education office in coordinating the Fetal Surgery Fellowship (advertising, interviews, onboarding, rotations), overseeing rotations and liaising with physicians at partner institutions, managing observer programs. 

• Adhere to service principles: Perform all job functions with a focus on patient-centered care, innovation, service excellence, and teamwork to provide the highest quality care and service to all stakeholders. 

KNOWLEDGE, SKILLS AND ABILITIES 

• Education: Bachelor's degree in marketing, Communications, or a related field. 

• Experience: Minimum of 5 years of professional experience in marketing, communications, or healthcare education. 

• Communication Proficiency: Excellent written and verbal communication skills, including presentation and interpersonal skills. 

• Technical Skills: Proficiency in Microsoft Office Suite, and digital marketing platforms (social media, SEO/SEM, web analytics). 

• Project Management: Strong project management, organizational, and time-management skills with the ability to prioritize and manage multiple projects simultaneously. 

• Relationship Building: Ability to build and maintain strong relationships with internal and external stakeholders, including physicians, healthcare professionals, and patients. 

• Adaptability: Ability to adapt to changing priorities and work effectively in a fast-paced environment.