Marketing Technology Manager

Vedder Price's Chicago office is looking for a Marketing Technology Manager. The Marketing Technology Manager oversees, plans, and optimizes all marketing-related technologies, taking a proactive role in identifying new opportunities to leverage technology to enhance the firm’s practice development and marketing efforts. In association with other departments, this position is responsible for the administration, maintenance, and evolution of the firm’s Client and Matter Management systems, and for assisting with the development and implementation of new technologies that improve communication with both internal and external stakeholders.

Key areas of responsibility include managing systems for CRM maintenance and reporting, identifying business development opportunities, maintaining databases, and overseeing web technologies and social media tools. The department currently utilizes third-party applications such as Vuture, Intapp CRM, Intapp Relationships, Intapp Experience, Sitecore, WordPress, Lexology and LexBlog, JD Supra, Meltwater, SproutSocial and others. 

This role is essential in advancing the firm's marketing and business development strategies by ensuring the effective use of these tools and supporting the firm’s overall client relationship management initiatives. The Marketing Technology Manager leads the rollout of new marketing technologies, ensuring projects are delivered on time, on budget, and in alignment with the firm’s goals.

The ideal candidate is a highly organized, efficient, and collaborative team player with strong project management skills. They will be adept at leading new technology implementations while continuously maintaining and improving existing marketing systems. A deep understanding of CRM strategies and a commitment to improving processes and data utilization for marketing and business development purposes are critical.

This role reports to a Senior Practice Development Manager and works closely with the Practice Development Director, Managers, and Communications team. Collaboration with the IT department and external vendors is required to deliver system enhancements, resolve technical issues, manage escalations, and plan future projects.

As the Marketing Technology Manager, your duties will include but not be limited to:

• Administer and maintain the firm's CRM database, establishing clear guidelines, metrics, and reporting standards to measure its effectiveness. Ensure data integrity by managing and processing data change requests, implementing streamlined data entry, and overseeing list management processes.
• Create and maintain comprehensive distribution lists for email campaigns and other marketing initiatives, utilizing multiple criteria to target specific audiences. Ensure data accuracy across all marketing-related systems.
• Work closely with the IT Department to address all marketing and business development technology needs. Gain a deep understanding of how these technology solutions are implemented, maintained, and optimized to support marketing efforts.
• Provide technical support to users by troubleshooting CRM system issues and responding to related requests. Act as a resource for resolving system challenges and improving user experience.
• Assist in the planning and execution of e-marketing and direct marketing campaigns. Collaborate with Practice Development Managers to identify targets, manage lists, measure campaign performance, and assess ROI.
• Support website and intranet updates including posting updates and providing user training on best practices for engagement.
• Help develop and deliver CRM training programs and advocate for best practices that enhance user adoption and align with the firm’s business goals.
• Ensure compliance with relevant governmental and company policies and regulations (e.g., GDPR, CASL, CCPA) across all marketing technologies and platforms.
• Provide technical oversight and support for website operations, including search engine optimization (SEO), web analytics, and overall performance monitoring.
• Undertake data collection and research projects as needed, contributing to the firm’s marketing and business development initiatives with valuable insights.

Skills & Competencies:

• Strong written and verbal communication skills, with the ability to clearly explain complex information and processes to a variety of stakeholders, including non-technical colleagues. Ability to communicate insights and results concisely and effectively.
• Proficient in web analytics, social media tools, and marketing technologies, with a solid understanding of marketing and business development functions. Ability to bridge the gap between technical and non-technical teams.
• Proven ability to manage projects from initiation to completion, including troubleshooting issues, setting clear expectations, and taking action to meet deadlines and objectives. Skilled at balancing multiple priorities in a fast-paced environment.
• Extremely organized, efficient, and responsive, with a keen attention to detail and an ability to ensure accuracy across tasks. Strong time management skills, able to prioritize effectively and handle competing demands.
• Demonstrates a strong client-service orientation, ensuring responsiveness to both internal and external stakeholders. Maintains a professional and personable demeanor when interacting with colleagues and clients.
• A proactive, self-motivated individual who can work independently with minimal supervision. Displays a willingness to learn and adapt to new technologies, striving to become an expert user of relevant systems.
• Works well in team settings, fostering collaboration and open communication while being able to take initiative and lead when necessary.

Qualifications & Required Experience:

• Educational Background: Bachelor’s degree in Marketing, Business, Information Technology, or a related field is required.
• A minimum of eight years of experience in marketing technology, with a strong emphasis on CRM systems, digital marketing, and email marketing strategies.
• Proven experience and demonstrated knowledge of CRM applications or systems are essential, showcasing a successful track record of managing and optimizing CRM tools.
• Experience working within a Project Management Organization (PMO) is a plus, with familiarity in project management methodologies.
• Strong working knowledge of Microsoft Office Suite (including Access), HTML, relational databases, and email marketing software such as Tikit, Vuture, or ExactTarget.
• Ability to thrive under pressure and meet strict deadlines while maintaining a high standard of work quality.

Computer Skills:

To perform this job successfully, an individual must be proficient in the following software:

• Strong expertise in Microsoft Word, Excel, PowerPoint, Outlook, and Access
• Extensive experience with CRM systems is preferred, demonstrating the ability to manage, analyze, and leverage CRM data to optimize marketing and client relationship efforts.
• Proven ability to quickly learn and integrate new technologies and software, ensuring the firm stays at the forefront of marketing and business development innovations.

Equal Employment Opportunity:

Vedder Price P.C. is an equal opportunity employer. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability (where applicant is qualified to perform the essential functions of the job with or without reasonable accommodations), medical condition, protected veteran status, gender identity, genetic information, or any other characteristic protected by federal, state, or local law. We participate in E-verify.

Applicants who are interested in applying for a position and require special assistance or an accommodation during the process due to a disability should contact the Vedder Price Recruiting Team at vprecruiting@vedderprice.com.