Paid Media Specialist, APJC Marketing (11 Month Fixed Term)

Contract Type: Fixed Term 11 Month
Available Location: Kuala Lumpur, Malaysia

What you'll do

Cloudflare is looking for a global paid media specialist who has a proven track record of campaign execution with a focus on paid social and display. This person will work in conjunction with the Sr. Paid Media Manager to manage and routine optimizations, new launches, testing, and reporting. Please note, that this is a fixed term role. Duration: 11 months.

Global Paid Media Specialist

The Paid Media Specialist is accountable to the Sr. Paid Media Manager for successfully executing the global paid social and display strategy and execution across a portfolio of products, regional accounts and campaigns. This role will work in conjunction with internal teams across the company to execute an industry-leading paid media program in the APJC region and will focus on managing campaigns that have both lead generation and engagement goals.

You should be strategic, hands-on and independently drive campaign execution and optimization. You will primarily be working on LinkedIn Ads and Meta Ads and must have a strong understanding of these platforms. The ideal candidate will have a track record of success managing paid media to deliver against pipeline targets through tactical implementation, strategic know-how and data-driven analysis.

This role will work closely with marketing ops and data teams to ensure campaigns are appropriately, measured, executed, and drive results based on funnel metrics, including leads, pipeline, opportunities and closed-won revenue.

Responsibilities:

• Implement and support global paid social and display campaigns, including but not limited to campaign setup, strategy development, organization, day-to-day management and optimization
• Coordinate and execute integrated planning across all product categories, crafting comprehensive plans and insightful recaps.
• Collaborate with key stakeholders to ensure timely delivery of integrated planning tactics aligned with strategic objectives
• Partner with internal and external partners, overseeing processes and ensuring accuracy while maintaining an quality assurance
• Daily management of all paid social platforms, reporting, analytics, and trend tools – you will spend a majority of your time directly within ad platforms updating campaigns
• Responsible for all basic tactical execution for paid social accounts at scale including audiences
• Campaign optimization: ad copy creation and testing, landing page testing, and bid and budget management.
• Partner with the regional paid media team leads to understand requirements, market challenges and adjust plans accordingly
• Collaborate with globalisation team and local teams for asset translation (Mandarin, Japanese, Korean, Bahasa Indonesia, Thai, Vietnamese)
• Create solutions at a global level that will help drive efficiency for other regions and team members
• Track and report on campaign results on a weekly/quarterly/ad hoc basis.
• Campaign budget allocation & monitoring to ensure proper pacing and efficiency
• Effectively communicate insights and trends based on campaign performance and provide recommendations

Required Skills & Experience

• 5+ years working with performance marketing paid media channels, with a heavy focus on paid social and display in a corporate environment
• Experience in Linkedin and Facebook Ad platforms across multiple campaign types including lead and conversion focused ads across multiple ad types/formats is a must
• Experience with Reddit, Twitter, Quora, and StackOverflow is an added advantage
• Experience working with programmatic & display vendors such as StackAdapt, Display & Video 360 and/or The Trade Desk a strong plus
• Strong understanding of the mechanics of paid media targeting in a B2B environment including 1st and 3rd-party data, intent data and account lists to drive targeting
• Experience working with ABM platforms 6sense, Demandbase, and/or Metadata 
• Experience with paid social channels using B2B paid social targeting options (such as 1st and 3rd-party CRM data) 
• Excellent autonomy to drive planning, project management and prioritization with great attention to detail, time management and organizational skills
• Experience working within a larger growth and demand generation team across numerous internal and external stakeholders
• Strong analytical skills to analyze program effectiveness and ROI
• Positive and flexible attitude for working in a fast-paced environment and being able to build strong relationships across various departments and functions. 
• Ability to work effectively cross-functionally with a variety of roles, from executives to campaign managers and sales development teams
• Strong data-management skills and analytical skills to analyze campaign effectiveness and ROI
• Positive and flexible attitude for working in a fast-paced environment
• Great attention to detail, time management, and organization skills
• Very strong English language skills

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.