Performance Marketing Manager

Why we need this role

We are looking for a Performance Marketing Manager to join our newly established and fast-paced Builder.ai Growth team in London at a stage where you can really make a difference. We plan to run hundreds of campaigns globally and we want to create an in-house team who will manage and automate our campaigns. We need someone who is able to create a predictable and scalable digital customer acquisition machine. Your work will have a huge impact on the way the company hits its growth targets. If you are someone who thrives at the intersection of data, product and performance marketing, you will love this role.

First Six Month Deliverables / OKRs

• x leads from paid acquisition
• Contact => MQL conversion
• ROAS per channel of x

What will you be doing?

• Managing Builder.ai's large Paid Search and/or Social campaigns (Adwords, Facebook, Bing) spanning multiple markets and languages, from conception to execution.
• Work with a team of world-class developers to automate marketing processes and scale up our campaigns (scripts, in-house solutions).
• Be responsible for updating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to optimise all campaigns
• Analyse performance and understand the details and effectiveness of each campaign.
• Driving independent optimisation plans through analysis of data sets.
• Localise campaign approach based on day to day market observation and in line with local brand campaigns and promotions.
• Adopt a continual ‘test and learn’ approach to all performance marketing activities.
• Become involved in other adhoc Performance Marketing projects as necessary.

Requirements

• As Performance Marketing Manager you have proven experience in paid social and/ or ppc.
• You have managed junior team members in the past and are excited about growing a team - you will need to hire an Executive straight away!
• Experience in the B2B space / Saas would be ideal, however we are flexible.
• Have experience with some of the following: Adstage, Google Ads, Facebook / Instagram Ads, LinkedIn Ads, Zoho/Hubspot, Tableau
• Have familiarity with 3rd-party tracking vendors and integrating with social platforms.
• Are confident with presenting and working in an international environment with various stakeholders
• Have the ability to effectively resolve problems and/or roadblocks as they occur, and know when to escalate
• You are excited by technology and will enjoy working in the fast pace of a start-up.
• You are passionate about loosely held values and ideas. We want someone who has experience but is not blinded by the path already taken.