Product Marketing Executive

About Tussell

Tussell is the trusted source of insight into UK government procurement, a market worth over £270Bn annually. In a climate of almost unprecedented government spending, our leading market intelligence software helps companies to win more business with the public sector by being informed and proactive. The Government also relies on Tussell data for insights into their marketplace and supply chain - ultimately improving the delivery of public services.

The company is founder-led and growing through customer sales, rather than requiring further funding rounds. At the same time, our reputation is growing all the time: in 2024 Tussell data was mentioned over 350 times in the press, underlining both the media resonance of public spending and our position as the market’s reference data source.

Tussell is a young, dynamic company with a collaborative and entrepreneurial culture that values purpose, respect, and teamwork. Career progression is rapid, with many management roles filled by those promoted for their cultural fit and impact. Opportunities for growth include advancing in seniority, leading a team, or transitioning to new functions within the business, with each person’s contributions recognized and valued.

This is your chance to join a growing company as we further expand the new sales function after another successful year.

Role Overview

We are seeking a dynamic and analytical Product Marketing Executive to join our London team. This role focuses on enhancing user engagement with our SaaS platform, ensuring users discover and utilize key features, and driving adoption of new product functionalities.

The ideal candidate will be KPI-driven and comfortable working with data from tools like HubSpot, Mixpanel, and our own SaaS platform, Tussell, to inform strategy. The role requires close collaboration with Marketing, Product, and Account Management teams.

Key Responsibilities

In close collaboration with the wider business, you will be responsible for developing initiatives and campaigns to boost customer engagement with our SaaS software, Tussell. Your success will be measured against your ability to tangibly increase customer awareness of new product developments, grow product usage, and ultimately reduce customer churn.

Boost user engagement

Develop and execute strategies to boost platform usage and feature adoption through targeted marketing and user education.

Driven by data

Track and report KPIs on user engagement and feature adoption using Mixpanel and HubSpot CRM, and use these insights to optimize strategies and align with business goals.

Cross-team collaboration

Collaborate with Product, Marketing, and Account Management teams to develop go-to-market strategies, drive engagement, gather feedback, and identify growth opportunities.

User education & voice

Create educational resources to guide users on platform features and best practices while encouraging feedback and positive reviews.

Experience

Essential

•   At least one year of experience in a B2B SaaS marketing role OR a marketing-focused undergraduate degree.
•  Willingness to be held accountable to clear KPIs.
•  Openness to experiment, try new ideas and learn on the job.
•  Strong analytical skills with a data-driven approach to problem solving and decision-making.
•  Excellent written communication skills, with an ability to craft clear and impactful messages.

Desirable

• Familiarity with UK public procurement, either on the supplier or buyer side
• Experience with HubSpot, Mixpanel or other product analytics software.

Compensation

The starting salary is £33,000 - £35,000 depending on experience, with annual salary reviews every December after 12 months of tenure.

Benefits include:

•  Annual leave of 25 days (not including public holidays), rising by one day per year of service (up to a cap of 30 days)
•  A vibrant office in Whitehall with free weekly perks like yoga, breakfast and drinks
•  An annual personal learning & development budget of £1,000 (prorated)
•  An annual wellbeing budget of £200 (prorated)
•  Team socials in central London at least once per quarter, plus a Summer and Christmas party
•  Apple Macbooks as standard issue
•  Company pension scheme with employer contribution of 3%
•  Cycle to Work Scheme - Tax savings on Cycling Equipment via Salary Sacrifice

Interview Process

Please submit your application by January 31st.

1. Initial phone call with Tussell’s Marketing Manager.

2. Zoom interview with Tussell’s Marketing Manager and COO.

3. A short practical assignment to test your messaging, strategic thinking and customer segmentation skills.

4. A second-round in-person interview to present your assignment.

5. Reference checks.