Product Marketing Internship

At SpotOn, we’re helping restaurants and small businesses compete and win with flexible payment and software technology—backed by real people who really care. From seamless point-of-sale systems to integrated restaurant management solutions, every SpotOn tool is designed to help local businesses increase profits and create better experiences for their customers and employees.  

Recently, SpotOn was:

• Named one of Fast Company’s Most Innovative Companies of 2024
• Awarded Great Places to Work and Built In’s Best Workplaces for the third year in a row
• Selected as the Best Overall Restaurant POS by NerdWallet 
• Rated the top-rated point-of-sale (POS) for restaurants, bars, retail, and small businesses by Capterra users

We’re committed to caring hard and moving fast so that we can continue to grow and make a positive impact together. 

That’s where you come in. 

Product Marketing 

Timing of Hire: May - August 

Compensation: $16.20/hr

Cities: Chicago, Austin, New York, Detroit, San Francisco

Our Product Marketing team’s mission is to develop and execute SpotOn’s go-to-market strategy for our suite of products to drive our products’ usage growth.

Internship Goals

As a Product Marketing contractor, you will gain hands-on experience in product marketing, understanding go-to-market strategies, and contributing to bringing new features to market. The key goals for this internship include:

• Gaining a deep understanding of SpotOn’s customer and competitive landscape.
• Assisting in go-to-market planning and execution to drive product adoption of core functionality.
• Developing analytical and communication skills by conducting market research and competitive analysis.
• Collaborating cross-functionally with product, sales, and marketing teams to refine messaging and positioning.
• Contributing to real-world projects that directly impact business growth and customer experience.

Key Responsibilities

• Assist in the execution of the GTM plans to drive awareness and adoption of new features.
• Conduct competitive analysis and market research.
• Ensure the sales-enablement team has the necessary information to support product launches. Create sales tools and content including videos, FAQs, presentations, etc.
• Collaborate closely with product, sales, marketing, and support teams to develop product marketing materials and assets.
• Support the Product Marketing managers’ work and track the launch plan’s execution.
• Support product communications processes to ensure timely delivery of accurate information to internal and external audiences.
• Be the voice of our customers and passionately represent their needs.

Projects You Will Work On

During your internship, you will contribute to impactful projects, including:

• Competitive pricing & hardware analysis: Research, analyze and summarize pricing, messaging and hardware of our core competitors.
• Revamping Key Sales Resource for Integrations: Update and enhance a critical sales resource for integrations based on our new tiering integrations strategy and launch with sales teams..
• Identifying Ideal Customer Profiles (ICPs) & Competitive Analysis for Partnerships: Conduct market research and data analysis to define and refine SpotOn’s ideal customer profiles for strategic partnerships, enabling better targeting and engagement.
• SpotOn Dashboard Product Launches: Contribute to the positioning, and execution of new product launches within the SpotOn dashboard, by collaborating with Sales Enablement, Customer Experience, and Marketing teams to drive internal and external communication.
• SpotOn Restaurant Express Product: Launch new products for our express restaurant POS focused on our core ICP of bars & restaurants with product marketing positioning, messaging and effective sales materials.

The Ideal Candidate Is:

• Deeply passionate about the restaurant industry
• A superb communicator who understands the needs of our customers.
• Well-organized and detail-oriented.
• A self-starter who thrives in a dynamic environment.
• A team player who is both kind and smart.

Requirements:

• 1+ years of product marketing or sales enablement/training experience at a tech company, or minimum 2 years previous product marketing or product management internship experience
• BA/BS degree, preferred in Marketing, Business Administration, Communications, or a related field.
• High level of comfort working collaboratively with teams across departments.
• Ability to manage multiple deliverables simultaneously and proactively communicate changes and roadblocks.
• Experience with content creation such as case studies, blog posts, webinars, FAQs, etc.
• Understanding of the software development lifecycle.
• Experience using market research and analysis.
• Experience conducting user interviews.

… and here’s a bit about what we have to offer!

• Fun office culture in our SpotOn hubs in San Francisco, Chicago, Austin, or New York where you’ll have access to weekly lunch, office snacks, and events
• Company laptop.
• An incredible team backed by top investors such as Andreessen Horowitz.

SpotOn is an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

SpotOn is an e-verify company.