Product Marketing Lead
BRMPower to the buyers
BRM is growing our team of passionate teammates on a mission to arm people with the right tools to do their best work. BRM’s digital assistants automagically help companies find and manage tools. Whether it is collaborating on a renewal, locating misplaced contracts, intelligently negotiating, or automating compliance reviews––BRM’s assistants are bringing power back to the buyer!
Why we need you
We’re looking for our first product marketer to build awareness and define our positioning at BRM. You will drive the product positioning and messaging for our core offerings. Working closely with cross-functional teams, you’ll ensure that our product resonates with target audiences, drives demand, and establishes a compelling narrative in the marketplace.
What you’ll do
Bring Products to Market: Develop and execute go-to-market strategies for new products and features, aligning with company goals. Partner with engineering and sales to ensure smooth launches.
Positioning and Messaging: Craft clear, differentiated, and compelling messaging for target personas and use cases. Conduct competitive analysis to highlight differentiators and market opportunities.
Market Research and Insights: Lead customer and market research to uncover pain points, trends, and feedback. Act as the voice of the customer within the organization.
Content and Collateral Creation: Develop sales enablement materials, including product decks, one-pagers, and FAQs. Write and oversee the creation of high-impact marketing assets like case studies, blogs, and whitepapers.
Pricing and Packaging: Work closely with Product, and the Cofounders to determine how we package and price the different products BRM has.
Who you are
Experience: 5+ years in product marketing, ideally in a SaaS or B2B startup environment. Proven track record of leading successful go-to-market strategies. You also know that traditional B2B marketing is getting harder. You can think creatively to rise above the noise. If you don’t have a few “that is a crazy idea” then you are doing something wrong.
Skills: Strong storytelling and communication skills. Analytical mindset with the ability to derive insights from complex data. Proficiency in competitive analysis and customer segmentation.
Mindset: Excellent communicator and cross-functional ability to work with a founder/CEO, technical as well as GTM leaders and bridge the gap to allow all to come together. You have an entrepreneurial spirit and the ability to thrive in a fast-paced, ambiguous environment. A customer-centric approach with a passion for building impactful products.
You hate to lose: This is self-explanatory. Come here, and help us win.
This role isn’t right for you if
You are uncomfortable working autonomously when needed, and shy away from responsibility and ownership.
You are uncomfortable with direct feedback, and being held accountable.
Dynamic, fast-paced work environments make your head spin.
You are not excited about being hands-on and proactively managing a variety of tasks and responsibilities.
You are looking for a way to pay the bills between 9am-5pm Monday through Friday.
Why work for BRM?
We are a high-growth startup that is working with AI, poised for exponential growth after a successful funding round. If you are someone who thrives in early stage startups and enjoys the build out phase, this is the stage and company for you.
Strategic ownership is the name of the game. Your role is to lead all aspects of product marketing from strategy to execution ("soup to nuts"), with full autonomy to shape the company’s brand and go-to-market approach.
You will have immediate and direct impact by reporting directly to the cofounder and CEO, becoming the company's marketing domain expert, and a key leader driving business success.
Help define a new market and dominate the vendor management space, and build a new category over-time, the BRM category.
There is unlimited growth potential here, your role and influence is what you make it. Thrive in a role that offers significant room to expand your expertise, make a lasting impact, and grow alongside a visionary organization.
Our office is located in the heart of SF (across from Oracle Park), and if you are someone who enjoys the in-office experience and camaraderie that it brings, especially in the early phases of building this company, then this is the opportunity for you. If you need to work from home occasionally, we understand, but we (generally) make every attempt to be in-office with our teammates. The company currently doesn’t have the infrastructure to support regularly remote teammates. This is a role where our product marketing lead should be excited to be in-office 5 days per week during regular working hours.
Our compensation philosophy reflects a thoughtful balance: while we are mindful of being cash-conscious as an early-stage startup, we are committed to offering competitive compensation to attract top talent. Leveraging market data, we ensure base cash compensation is competitive for our first marketing hire. Currently, we do not offer cash bonuses. That said, we prioritize paying at the upper end of the pay scale and offer significant equity, aligning incentives with the company's long-term success. We seek individuals drawn to the asymmetric risk of an early-stage venture and the substantial upside it can deliver. As a pre-revenue business, urgency and commitment are essential qualities for our team. As Charlie Munger aptly said, "Show me the incentive, and I will show you the outcome."
The next few years at BRM will be challenging, rewarding, and fun. We are building a team of excellent people that will fundamentally change B2B commerce. We know you will play a role in that, and this is your chance to shape the trajectory of a rapidly scaling company and your career at the intersection of innovation, strategy, and leadership. We are excited to chat further!
We are an equal opportunity employer and do not discriminate on the basis of any status protected under federal, state, or local law.