Rize Education Overview

• Mission: fundamentally transform higher education and provide every student with an enjoyable and risk-free pathway to a fulfilling career

• Initial Problem: colleges desperately need to increase enrollment & improve outcomes, but can’t afford the upfront investment & costs for new degree programs

• Solution: high-quality, flexible degree programs that dramatically reduce cost and risk. By enabling colleges to incorporate new online courses from other institutions, Rize provides non-profit, accredited colleges & universities with the fastest and most affordable way to add skills-based majors & minors for college credit

• Funding: raised Series B in 2023 from top VCs to pursue significant growth and product improvements. Projected to be profitable by summer 2025 with no need for additional funding. Likely to take on more funding in 2025 to stimulate faster growth

• Team: 40+ person team that includes college athletes, educators, Jeopardy! participants, Ivy Leaguers, and hustlers who paid their own way through community college, all with the shared goal of improving education for current and future generations

The Role

This fall Rize is powering over 550 academic programs for about 100 colleges in our network that are seeking innovative ways to grow enrollment, improve student outcomes, and enhance financial sustainability for their institution. We have built an incredible team to fuel our solutions and are looking for the next team player who will be excited and motivated by the high standard of excellence that we strive to maintain while making a better, more transparent educational system more accessible to hundreds of thousands of students.

We are looking for someone passionate about digging into market trends, competitive landscape, and customer insights to understand the value and positioning of our programs in the market, who will serve as a trusted partner company-wide sharing those insights. 

Reporting to the Head of B2B Marketing, your strategic vision, deep market understanding, and exceptional leadership skills will inform the positioning, messaging, and go-to-market plans for our programs, maximizing their impact and driving revenue growth. 

This includes creating positioning and messaging guides, spearheading GTM programs with a heavy test-and-learn mentality, developing engaging content to support these initiatives, and building sales enablement materials to improve our close rate. 

This role will entail extensive content writing to support these activities, as well as exceptional interpersonal skills to collaborate with stakeholders across the organization. 

Responsibilities

• Conduct market research to understand trends, competitive landscape, and customer needs by persona to develop differentiated positioning and messaging 

• Create and implement GTM strategies with a strong focus on winning mindshare to increase awareness (e.g. website traffic, webinar registrations, blog views, newsletter subscribers) and demand (leads generated).

• Create and share customer success and product stories through case studies, webinars and blogs; take ownership of results and audience engagement.

• Develop value-driving sales enablement assets for different audience personas and analyze their effectiveness in the field

• Review how we sell each sprint (by reviewing sales calls, Salesforce data and interviewing our sales team) to identify opportunities for our team to build better enablement and sales assets

• Be a product evangelist -- internally and externally, to improve cross-functional processes and product knowledge across the broader team, maintaining a tight feedback loop between academic product, sales, and marketing

Qualifications

• 3-5 years of experience in product, content, or omnichannel marketing

• Passion for learning new products and industries and a willingness to roll up your sleeves and get scrappy

• Proven track record of developing and executing successful multi-channel go to market strategies, resulting in significant revenue growth

• Excellent communication, interpersonal, and analytical skills 

• Experience writing both short and long form content to support marketing initiatives

• Strong bias for action, experimentation, measurement, and optimization — you have a plan to ensure success, but you’re not afraid to fail fast

• A strong understanding of, and empathy for the challenges faced by small colleges

• Ability to thrive in ambiguity, be able to see the big picture and also execute on a tactical level in a fast-paced start-up environment

• This position can be in person (office in Soho, NYC) or remote.

Compensation

Compensation will vary with experience, but a rough range will be:

• Salary: $150,000 - 185,000

  • Potential for incentive compensation

• Equity: 4,000 - 6,000 shares