Product Marketing Manager

Job Title

Job Description

We are looking to hire a PMM into our Decision Platform Team. The Decision Platform is a leading underwriting automation platform composed of several products, ranging from our flagship Underwriting Engine, to an integration platform, and the data science modules that allow us to deliver text mining, analytic and predictive capabilities.
 

Who are the team?
You will be joining as one of the newer members of Underwrite Me's PMM team, and a part of the dynamic cross-functional Decision Platform Product Team.

The PMM will collaborate closely with our lead PMM product managers, engineers, designers, sales and marketing teams to ensure alignment between product capabilities, messaging and user needs – helping to drive the success of our Decision Platform.

Team Outputs/Objectives
The cross-functional team aims to gather insights and evidence and uses them to inform and deliver the Decision Platform’s proposition and product enhancements to market. They use market research, user research and product analytics to prioritize user needs while ensuring alignment with business objectives. The team aims to optimize the Platform’s performance and value to users by incorporating feedback and insights into the development process.The team operates under a product led ethos and make use of data and experimentation to drive their development efforts, ensuring that value is added rapidly and iteratively.

What will I be doing?
 

Market Research:

• Conduct market research to understand customer needs, market trends, and competitor offerings.

• Gather insights that inform product positioning and marketing strategies.
   

Customer/User Persona Development:

• Create and refine customer & user personas to guide marketing efforts and product messaging.

• Ensure alignment between product features and the needs of target customers.
   

Product Positioning and Messaging:

• Develop clear and compelling product positioning and messaging that highlights unique selling points.

• Communicate value propositions to both internal teams and external audiences.
   

Go-to-Market (GTM) Strategy:

• Develop and execute comprehensive go-to-market strategies for new product launches and feature updates.

• Coordinate cross-functional teams to ensure a cohesive and effective product launch.
   

Content Creation:

• Create marketing collateral, including product guides, presentations, blog posts, thought leadership, and other content to support marketing campaigns. [supported by Content Creator/Copy-writer]

• Sales Enablement:Ensure content is tailored to different stages of the customer journey.

• Produce sales collateral [supported by Content Creator/Copy-writer]

• Collaborate with the sales team to create sales materials, presentations, and training programs.

• Equip sales teams with the knowledge and tools needed to effectively sell the product.
   

Demand Generation:

• Develop and execute demand generation campaigns to drive awareness and interest in the product.

• Select, monitor and utilize various channels, such as email marketing, social media, and content marketing.

• Improve and update the website
   

User Acquisition and Retention:

• Design marketing strategies and initiatives to drive user acquisition, retention and customer loyalty.
   

Customer Advocacy:

• Identify and nurture relationships with satisfied customers who can serve as advocates.

• Encourage and facilitate customer testimonials, case studies, and referrals.
   

Competitive Analysis:

• Monitor and analyze competitor products, marketing strategies, and market positioning.

• Use insights to differentiate the product positioning and refine marketing approaches.
   

Collaboration with Product Teams:

• Work closely with product managers to understand product features and updates.

• Translate technical details into user-friendly messaging.
   

Analytics and Reporting:

• Utilize analytics tools to measure and analyze the performance of marketing campaigns.

• Provide regular reports on key performance indicators (KPIs) to assess marketing effectiveness.
   

Feedback Loops:

• Establish feedback loops between marketing, sales, and product teams to ensure alignment and continuous improvement.

• Use customer feedback to refine marketing strategies and product messaging.

Events:

• Plan and attend relevant industry events, conferences, and trade shows. [with Sales]

• Leverage events for networking, product demonstrations, and lead generation.
  
   

We’re interested in candidates who have:

• A bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

• 5+ years of experience in product marketing, preferably in the insurtech industry.

• Proven track record of developing and executing successful go-to-market strategies for B2B SaaS products.

• Strong understanding of the insurance industry, particularly in the area of underwriting automation.

• Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging.

• Demonstrated ability to collaborate effectively with cross-functional teams and influence without authority.

• Analytical mindset with proficiency in data analysis and interpreting market research findings.

• Experience with marketing automation tools, CRM systems, and other marketing technology platforms.

• Creative thinker with a passion for innovation and driving results in a fast-paced, dynamic environment.

About UnderwriteMe

UnderwriteMe is an Insurtech software business and subsidiary of Pacific Life Re (PL Re), a global life and pensions reinsurance firm. We have a vision to help everyone purchase protection insurance by using data and disruptive technology to transform our partners and markets in order to make their underwriting processes as quick and efficient as possible. 

Working for UnderwriteMe

Joining UnderwriteMe means being part of a technology company that is committed to bringing a fresh and dynamic approach to insurance.  You’d be working with a team of highly technical experts made up of people with backgrounds in software, fintech, and insurance.  Every person in our global team is valued for the unique qualities they bring to our business and we seek to build their expertise and support their individual ambitions at every step.

Of course, we take our work seriously and we know our team can operate under great pressure.  We work hard and thrive on achievement, but we also know how to have fun and relax too.  We regularly host a range of team building days to strengthen our team's connection with each other and reflect on their successes.

Providing employees with a healthy work-life balance is very important to our culture.  We have a wide range of employee benefits and we host regular social activities and wellbeing initiatives.  We are also committed to supporting our employee's involvement in their communities, by actively fundraising, hosting charity events, and overseeing volunteering opportunities.

Benefits (Only for Permanent and Fixed Term Employees)

•   Stakeholder Pension Scheme
•    Life Assurance
•    Subsidised Gym Membership
•    Private Medical Insurance
•    Season Ticket Loan
•    Eye Care
•    Employee Assistance Programme
•    Group Income Protection
•    Wellness Benefits

As part of our commitment to accessibility for all, UnderwriteMe will, upon the request of the applicant, provide accommodation during the recruitment process to ensure equal access to applicants with disabilities. Please contact us about your needs, and we will consult with you to ensure suitable accommodation is provided.

UnderwriteMe Principles and Behaviours

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