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Product Marketing Manager

Innovid
Full-time
On-site
New York City, New York, United States
$85,000 - $115,000 USD yearly
Innovid (NYSE:CTV) powers advertising delivery, personalization, measurement and outcomes across linear, CTV and digital for the world’s largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and currency-grade measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit innovid.com or follow us on LinkedIn or Twitter.
The Product Marketing Manager will report to the Director of Product Marketing to develop product marketing positioning and content that supports our ad management product line. In this role, you’ll be responsible for driving product go-to-market launches and steering sales enablement efforts to ensure our internal commercial org has everything it needs to succeed. You will collaborate closely with marketing peers, sales engineers, product teams, client services, and sales leadership to ensure that the messaging and materials you develop meet the company's needs and OKRs. The ideal candidate loves working with product and sales teams alike, is deeply organized, has an eye for the details, and has an aptitude for product positioning and value messaging. 

What You’ll Do:

  • Execute product launches and create sales materials that support key objectives
  • Craft product messaging to be best positioned for the successful engagement of target audiences 
  • Create marketing materials (i.e. - sales decks, one-sheeters, and case studies) that communicate product benefits and features.
  • Work with the broader marketing team to ensure product value props of new and enhanced solutions are appropriately conveyed across all marketing channels
  • Execute independent research while working closely with internal stakeholders to develop and maintain buyer persona profiles and identify market fit
  • Define and lead internal and external training exercises as new products and functionality dictate
  • Field sales and client services questions and requests from our commercial organization, prioritizing as necessary. 
  • Keep abreast of the industry and competitive landscapes and incorporate relevant information into sales and marketing positioning and materials as needed.

What You Will Need:

  • 4+ years of experience in product marketing or equivalent experience, such as product management, content marketing, business development, or sales/solutions engineering
  • Empathy for both internal stakeholders and customers 
  • Bias for action with the ability to adapt and move quickly
  • Excellent time management and project management skills
  • Experience in designing your own slides, one-sheets, or presentations
  • A deep understanding of ad tech, marketing tech, video management, media and/or TV.
  • A deep love for problem-solving & pattern recognition 
  • Must be a strong communicator, comfortable in front of large, senior groups, and a solid writer.

What We Offer:

  • High visibility role with a tremendous amount of growth potential
  • Competitive compensation package for qualifying employees, which includes: health, dental, and vision insurance. Life insurance, PTO + Sick Days, 401K + match, a volunteer program, paid parental leave and stock options.
  • Personal & Professional Developmental Resources, including: Bravely for on-demand, unlimited, and confidential access to coaching; job shadowing and mentorship programs; employee led DEI committees, access to LinkedIn Learning, and more.
  • Offices in major cities around the world, unlimited snacks, and a cross-company collaboration unlike anywhere else.
  • At Innovid, Base salary is one part of our competitive total compensation package and is determined using a salary range. The base pay range for this position is $85,000-$115,000 per year. The determination of what a specific employee in this job classification is paid and titled depends on a number of factors, including, but not limited to, prior employment history/job-related knowledge, qualifications and skills, length of service, and geographic location.
  • This position is eligible for quarterly bonuses based on specified benchmarks, in accordance with all applicable bonus terms and conditions
  • This information is provided per New York City’s salary disclosure law.  
There is no such thing as the perfect resume, or someone that checks every box. At Innovid, we are generous with our time and knowledge, and always ready to teach. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day and add to Innovid.
Equal Opportunity Employer: Innovid is an equal opportunity employer, committed to our diversity and inclusiveness. We consider all qualified applicants regardless of race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply. We are actively working to be an anti-racist organization. We're committing to creating an inclusive and equitable workplace for all of our employees. You can read more about our commitment to DEI here.
If you are located within the EEA and subject to GDPR or are a California resident subject to the California Consumer Privacy Act, click here to understand how Innovid processes your personal information and how you can exercise your rights.
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