Product Marketing Manager

OVERVIEW OF 73 STRINGS

73 Strings is an innovative platform providing comprehensive data extraction, monitoring, and valuation solutions for the private capital industry. The company's AI-powered platform streamlines middle-office processes for alternative investments, enabling seamless data structuring and standardization, monitoring, and fair value estimation at the click of a button. 73 Strings serves clients globally across various strategies, including Private Equity, Growth Equity, Venture Capital, Infrastructure and Private Credit.

ROLE AND BACKGROUND

Product Marketing Manager

Overview

The Product Marketing Manager will own the development of product positioning, messaging, and go-to-market strategies to drive adoption and growth. This role will also oversee strategic partner marketing initiatives to extend our platforms reach and influence.

Roles & Responsibilities

Product Marketing

• Develop clear and compelling product positioning and messaging tailored to target audiences in private capital markets.
• Plan and execute Go-to-Market (GTM) strategies for product launches and feature releases.
• Create sales enablement materials, including decks, demos, case studies, and competitive battle cards.
• Campaigns – develop and execute multi-channel marketing campaigns to drive awareness and interest in our platform

Partner Marketing

• Develop and execute partner marketing campaigns in collaboration with strategic partners.
• Build co-marketing programs, including webinars, joint content, and events.
• Enable partners with tailored messaging, tools, and collateral.

Market Research and Insights

• Conduct competitive analysis and market research to inform messaging, positioning, and campaigning.
• Gather customer insights to identify pain points and create relevant product-specific campaigns.

Collaboration and Content

• Partner with Growth Marketing to support campaigns with product-specific content.

• Collaborate with Brand Marketing for consistency across all product and partner messaging.

Qualifications & Requirements

• 5+ years of experience in product marketing, GTM strategy, or partner marketing roles.
• Strong background in creating sales enablement materials and launching products.
• Experience building and managing co-marketing programs with partners.
• Analytical mindset with strong research and communication skills.
• Experience in SaaS, fintech, or B2B markets preferred.

KPIs

• Product adoption and feature usage metrics.
• Success of GTM launches (leads, engagement, feedback).
• Partner-driven leads, opportunities, and co-marketing ROI.
• Sales enablement material adoption and effectiveness.