Product Marketing Manager

Product Marketing Manager

Team – Marketing

Location – Cambridge, UK

Contract – Permanent, Full-Time

About CGD

Making Sustainable Power Electronics Possible

A spin-out of the Cambridge University, Cambridge GaN Devices (CGD) is a fabless semiconductor company that develops a range of energy-efficient GaN-based power devices to make greener electronics possible.

The global power semiconductor market is expected to exceed $50BN. In addition to the multi-million seed fund and Series A and now B private investments, CGD has so far successfully secured four projects funded by iUK, BEIS and EU (Penta). The technical and commercial expertise of the CGD team combined with an extensive track record in the power electronics market has been fundamental in early market traction of our proprietary technology.

Bringing Innovation into Everyday Life

The environmental need for solutions to resolve the world’s most significant challenges (energy consumption and CO2 emissions) inspires us to contribute to society by preserving nature with energy-efficient power solutions.

With a mindset on pushing the limits of semiconductor (GaN) properties and an outstanding team of worldwide experts leveraging knowledge, IP, and decades of research, we demonstrate technological advancement by developing green solutions for everyday electronics, respecting our planet’s natural resources, and creating a more sustainable future for the generations to come.

Why Work for CGD

We Champion Commitment, Celebrate Empowerment, and Reward the Brave.

We are interested in change-makers with a passion for power semiconductors who are willing to explore unconventional ways to meet the company’s green agenda.

At CGD, we pride ourselves on putting empowerment and commitment at the core of our company culture. We offer a relaxed yet productive working environment where everybody is valued and respected and becomes part of commercial success while experiencing professional growth.

If your heart beats for innovation, challenge, and growth, and if the prospect of joining a friendly and game-changing company is for you, we want to hear from you.

The Opportunity

This is an amazing opportunity to join CGD and strengthen our product marketing function. The Product Marketing Manager will be a crucial link between Engineering, Business Development, Sales and Customers. You will be responsible for a compelling product portfolio of innovative 650 V GaN transistors for power supplies, chargers and adapters, and many other consumer, industrial and automotive applications.

With your knowledge and understanding of the market, you will define strong product positioning and robust go-to-market plans that clearly articulate the value proposition for the markets we operate in. Consequently, you will be expected to get involved in research, both quantitative and qualitative, using primary and secondary sources and share those insights with the wider team. You will define target audiences and buyer personas, providing our Business Development and Sales teams with content and collaterals that help them at different stages of the buyer journey.

Main Responsibilities

Main tasks and responsibilities:

• Manage the 650 V GaN power transistors and ICs portfolio on a worldwide basis
• Share/align revenue targets with the business development team and with the sales organisation
• Initiate new product development by building specific business cases and identifying and quantifying market opportunities for all targeted markets (Consumer, Industrial, Automotive)
• Product positioning – define how to position each of CGD’s product families with respect to competitors
• Understand and analyse the competitive landscape, lead benchmarking activities, own competitor and market analysis, by coordinating with AE team
• Work with CMO on product roadmaps
• Support Business Development on building relationships with potential customers and partners
• Support Sales on building specific account penetration plans
• Conceive and lead effective Go-To-Market strategies by teaming up with Marcomms and external partners, to generate collateral to support the Sales team
• Lead new product introduction, define the event strategy and lead the overall messages at exhibitions and tradeshows
• Lead or co-lead marketing campaigns. Collaborate with digital marketing and partner agencies to create content that aligns with the Company’s brands and messages

Essential

• Demonstrable industry experience in product marketing and/or product management
• Understanding of marketing ‘funnel’ and capable of relating this to needs during the customer journey
• Demonstrable high-level technical understanding of power semiconductors and main power converters/systems
• Good knowledge of marketing concepts such as TAM/SAM/SOM and KPIs
• Proven customer interaction skills
• Comfortable working across functions and with both technical and commercial people
• Experienced in creating collaterals and presentations to support Sales teams
• Experience of product launches, preferably for power semiconductors
• Good communicator
• Capable of influencing others, and a fact-based decision-maker
• Pro-active and people-oriented attitude
• Willingness to travel

Desirable

• Experience with industrial and automotive supply chains is a plus
• Strong analytical skills
• Background in a technical marketing role
• Knowledge of GaN and SiC technologies
• Ability to use Social Media channels for marketing campaigns
• Knowledge of Chinese language is a plus

• Excellent salary
• Share options scheme available (so you own a piece of the company!)
• Pension scheme (6% Company contribution)
• Life Assurance (3x Salary)
• BUPA Cash Plan (Level 3)
• Flexible working options (both location and times)
• Annual leave allowance of 33 days (including bank holidays)
• Training and development
• Cycle to work scheme
• IP bonus scheme
• Involvement in collaborative projects and grants with University of Cambridge and other partners
• Recruitment referral bonus
• Regular social events including frequent company lunches, annual summer party, Christmas party, team building and wellbeing activities

We believe in equal opportunities

It takes a diverse and inclusive community of passionate, talented and committed people to build a system to shape the future of power electronics.

We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all employees. We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. From application to interview, we place inclusion at the heart of all we do.

We are well set up for collaborative hybrid working, with some members of the team working in the UK office and some from home in the UK and other cities in Europe and Asia.