Product Marketing Manager - LIONS Division

We're looking for a Product Marketing Manager to join our team in London as part of our Marketing function.

Your Role: You will be reporting to the Product & Propositions Marketing Director, you'll blend product and customer marketing strategies to drive awareness, usage and adoption for our expanding product suite by deeply understanding our Ideal Customer Profiles (ICPs). You will play a crucial role in unifying our brands and their products and shaping the 2025 go-to-market (GTM) strategy.

Key Responsibilities

• Develop GTM strategies for new product launches and feature updates in collaboration with Product, Marketing, Customer Success, and Sales.
• Develop differentiated positioning, segment-led value propositions and messaging for new products and features.
• Create comprehensive launch plans with clear objectives, KPIs, deliverables, and timelines, and facilitate their execution cross-functionally.
• Gather, analyse, and distil customer data to inform and optimise strategies and share findings with cross-functional teams to support the development of customer-centric product, positioning, and marketing strategies.
• Build and refine ICPs, buyer personas, and key segments to ensure a deep understanding of customer needs and preferences.
• Conduct 1:1 interviews, surveys, and other research to learn more about our target audiences.
• Design and optimise onboarding and feature adoption tools and journeys for our digital intelligence products to guide users and help them realise the value of their access.
• Identify upsell and cross-sell opportunities within the existing customer base and create targeted campaigns to drive expansion.
• You are an advocate and ally for diversity, equity and inclusion
• You are a connector, working hard to ensure people and projects are not inadvertently siloed or silenced

Your Experience

• You have experience in B2B SaaS Product Marketing, ideally working with multiple product
• You have developed, executed, and optimised successful, integrated GTM campaigns that drove product adoption and retention.
• You make decisions based on data and research rather than relying solely on opinions.
• You're focused on results, not just ideas, and you thrive on getting things done.
• You are an excellent communicator with high emotional intelligence and a knack for creating compelling messaging, product narratives, and presentations.
• You have a knack for connecting the pain points of our customers and prospects to the solutions LIONS offers, drawing them in with a clear, compelling narrative.
• You are a strong cross-functional collaborator with the ability to influence stakeholders.
• You have a bias for action and are a resourceful, efficient, and creative problem solver.
• You are comfortable being in front of the camera for webinars and customer engagements.
• You have the ability to juggle multiple projects, stakeholders, and competing priorities.

If you don't meet every single requirement, we'd still encourage you to apply. At LIONS Division, we are committed to creating a diverse, inclusive and authentic workplace, so if you are excited about this role we would still like you to apply.

Who are we?

LIONS Division showcases global best practice in creativity, effective and impactful marketing. We set the global benchmark in creative and effective marketing and, through our insight and advisory services, enable brands and their partners to reach and exceed it.

We provide a suite of solutions that connect, inform and unlock potential for people and businesses, covering events, intelligence, training and advisory services. Our five-day Festival in Cannes, France is the meeting place for the global marketing community and a celebration of the world’s most excellent and effective work.

LIONS Division is part of Ascential. Ascential takes the world’s leading brands to the heart of what’s next for their industries. We do this through our events, intelligence products and advisory services. Our 700+ people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors. Ascential is part of the Informa Group.

Why Choose Us?

Two divisions. Three continents. One great culture - we want working for Ascential to be the best career move you’ve ever made.

Ascential is a people-powered company, and we’re committed to supporting diversity, equity and inclusion. We publish an annual DEI Report, setting out our goals and progress. We invest in Employee Groups including Able to Thrive, Ascential Pride, Black in Business and Empower Women’s Network. And our inclusive recruitment practices and early talent programmes help us to bring curious, passionate people from every walk of life into our team.

We’re committed to ensuring that the impact of our business on our environment - and the communities we operate in - is a positive one. That means making sure that each event we run is the most sustainable it’s ever been. We also default all of our pension plans to sustainable options, so that our people’s savings are invested in ways that help rather than hinder our planet.

Helping people to connect and drive progress isn’t a business-only goal. We know that the world is a better place when we lead with heart, so we support charitable causes that make a difference. We provide opportunities to give back through Volunteer Days and our charity partnership with Media Trust.

We value output, not hours. Most of our roles ask for 1-2 days a week in your nearest office. But if that’s not possible for you, let’s talk. Flexible work conversations are actively encouraged here.

Only you know what’s most important to you. That’s why we offer a benefits and wellbeing package that you can tailor to your needs. Some of these include:

• 25 days of holiday per year  - with an option to buy/ sell upto 5 days
• Pension, Life Assurance and Income Protection
• Access to either our commission, bonus or profit share schemes, dependent on the role
• Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme
• Employee assistance programme, season ticket loans and cycle to work scheme
• Volunteering opportunities and charitable giving options

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.

If we inspire you, why not join and inspire us?  Find out more