Senior Account Manager, Client Services, CPG
InfluencerWho are we?
We are the originators of influencer marketing.
Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.
From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.
Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.
We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.
Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.
Job Title
Senior Account Manager, Client Services
Reporting of the role
This role reports to the Senior Account Director
Overview of the job
We are hiring for a Senior Account Manager to join our UK Partnerships team. This role is tasked with delivering best in class client service; executing end to end influencer and UGC marketing campaigns across a variety of brands, media agencies and platforms. You will report directly to a Senior Account Director, assisting client growth and retention under the Business Director of Partnerships.
3 best things about the job
The chance to work on a variety of world-renowned brands across different categories (i.e. health, beauty, haircare, home) and social platforms.
Opportunity to lead and mentor a team.
You will be joining the business at a time of growth and expansion.
Measures of success –
In the first few months, you would have:
Met the team: Spent 1:1 with your line manager, direct reports and other team members to build rapport and understand how your role fits into the overall structure, setting up regular meeting cadences where needed.
Familiarised yourself with key processes and workflow: Particular reference to setting up master docs from scratch, campaign delivery, negotiating with creators, reporting/analysis, and pricing and budget processes.
Mastered internal tools: Including our platform, Waves, and all essential functions to manage creators (setting up the campaign, connecting, contracting, uploading content, etc). as well as G-Suite, Slack, Monday.com and Hubspot.
Been introduced to the client: Attended client meetings, answered questions and started to understand the client’s processes, goals, priorities and expectations for ongoing campaigns.
Successfully contributed to initial campaigns: Including initial set up, timelines, negotiation, contracting, content review, campaign delivery and final analysis/reporting, whilst having supported your team and maintained clear comms internally and externally.
Roles & Responsibilities:
Support the Senior Account Director by being the delivery focussed driving force; creating timelines, creator briefs and treatment decks and ensuring the team is proactively sharing internal and client facing updates on campaign status.
Helping to build and foster strong client relationships, manage expectations and share updates and actions
Oversee and manage your respective campaigns internally, using our platform Waves and ensuring the wider team have accurately uploaded content and organised creator payments on our team Monday.com boards
Lead on creating campaign case studies and Post Campaign Analysis reports where applicable, demonstrating an ability to convert data and campaign insights into key learnings & able to confidently present to clients
First port of call for the team for any campaign delivery related issues are presented, and to be the filter to escalate to the Account Director where necessary and appropriate.
Assist the Senior Account Director on thought provoking creative strategy and campaign execution tactics
An exceptional performer and highly organised & effective leader focused on continuously improving client service and delivery for high impact results
Team line management of Account Executives and Senior Account Executives within the team, inclusive of daily management tasks, training and personal development plans
What you will need:
Experience in Influencer Marketing is mandatory
4-5+ years working in an agency or brand within influencer marketing, advertising, social, media and/or creative
Multilingual language capabilities is preferred, but not mandatory
Experience working with CPG clients is preferred, but not mandatory
Experience in client account management and creator management
Experience in delivering post-campaign analysis
Experience in delivery of UGC branded content, for brands to achieve paid performance across social platforms.
Understanding of paid media, objectives, KPIs and strategy
Experience in reviewing legal agreements with creators and brands with an understanding of usage and payment terms
High energy and ability to multitask, with a real ability to quickly prioritise across several projects
A proven team player, with a proactive and positive approach to achieving goals and supporting the work of others
Able to build strong rapport and relationships both internally and externally
A few of our core benefits:
Private Healthcare through Vitality
Wellbeing support through Vitality including EAP & Mental Health cover
25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)
For more information on our benefits, perks and what makes us unique, please visit our website here
At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.