Senior Associate, Marketing (47253)

Senior Marketing Executive

Fitch Learning is currently seeking a Senior Marketing Executive based in London  

The Senior Marketing Executive will leverage their experience to work with our client’s Learning and Development team to drive internal staff engagement on training and development.

What We Offer:

Fitch Learning is a leader in financial services training with unrivalled breadth and depth. It offers a fast-paced, start-up like environment together with the considerable backing that you associate with a larger corporate. It’s a place where you can really make a difference and progress in your career. 

The Senior Marketing Executive will play a pivotal role in supporting the internal Learning & Development initiatives of a leading Middle Eastern bank, under a managed service agreement with Fitch Learning. This role is designed to drive high engagement and participation in learning and development programs among the bank’s staff, by developing and implementing comprehensive internal communication and marketing strategies. The postholder will work closely with key stakeholders within the bank and Fitch Learning to ensure that all L&D initiatives are effectively promoted, communicated, and aligned with the bank’s strategic goals.

This is a key marketing role reporting to the UK-based Head of Marketing and supporting the locally based Program Director day-to-day.  

We’ll Count on You To:

• Take ownership of the development and execution of effective internal communication and marketing strategies to promote the bank’s L&D programs
• Produce engaging and high-quality content for various internal communication channels, including newsletters, emails, intranet updates, and social media
• Work closely with key stakeholders, including client L&D and HR stakeholders, and Fitch Learning team members, to align L&D initiatives with business goals
• Organize, manage and promote L&D events such as workshops, seminars, and webinars, ensuring all logistics are handled efficiently
• Ensure all L&D materials and communications adhere to the bank’s brand guidelines and Fitch Learning's quality standards
• Design and execute targeted marketing campaigns to increase awareness and participation in L&D initiatives within the bank
• Monitor and analyze the effectiveness of communication and marketing efforts, providing regular reports on engagement metrics and feedback
• Foster a culture of continuous learning by engaging employees through innovative and interactive communication methods
• Manage relationships with external vendors to produce high-quality learning materials and services, ensuring timely and within-budget delivery
• Take a data driven approach, tracking, reviewing and reporting on engagement activity performance to Identify and implement improvements to communication and marketing activities

What You Need to Have:

• Degree in marketing or other business-relevant subjects, good academic record
• Experience in a B2B marketing environment, having had direct responsibility for lead-generating marketing campaigns using inbound and outbound methods
• Experience implementing a content marketing strategy
• Excellent copywriting and proofreading skills
• Experience with the use of digital marketing tools and social media to create audience engagement
• Project management skills, including for event delivery
• Experience in using website CMS tools and basic HTML knowledge
• Experience in marketing automation platforms and CRM systems
• Experience in using analytics packages, e.g. Google Analytics
• Knowledge of Adobe InDesign, Photoshop, Premier Pro or similar graphics and video software

What Would Make You Stand Out:

• Exceptional attention to detail
• Excellent customer service and stakeholder relationship management skills; the role will require engaging senior roles in the bank
• Ability to communicate clearly – both verbal and written
• Ability to work under pressure to tight deadlines, multi-task and be highly organized
• Confidence to work independently and autonomously
• Team player
• Innovative and creative, with an analytical, continuous improvement ethos
• Positive and pragmatic approach

Why Fitch?

At Fitch Group, the combined power of our global perspectives is what differentiates us. Our global network of colleagues comes together to accomplish things greater than they ever could alone.

Every team member is essential to our business and each perspective is critical to our success. We embrace a diverse culture that encourages a free exchange of ideas, guaranteeing your voice will be heard and your work will have an impact, regardless of seniority.

We are building incredible things at Fitch and we invite you to join us on our journey.

Fitch Learning partners with clients to deepen knowledge, develop skills and enhance conduct, delivering positive business outcomes. We have centers in established financial hubs including London, New York, Toronto, Dubai, Riyadh, Singapore and Hong Kong. We are committed to understanding complex client needs across fast paced financial markets around the world. Our learning solutions encompass expert faculty, e-learning, coaching and blended candidate assessments, improving individual contribution and collective business performance.

Fitch Group is a global leader in financial information services with operations in more than 30 countries. Wholly owned by the Hearst Corporation, we are comprised of three main businesses: Fitch Ratings | Fitch Solutions | Fitch Learning.

For more information please visit our websites:  

www.fitchratings.com | www.fitchsolutions.com | www.fitchlearning.com

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