Senior Brand Manager

Company Information:

Launched in early 2020, Teremana Tequila is an ultra-premium, small-batch tequila founded by Dwayne ‘The Rock’ Johnson. It is crafted at Destileria Teremana de Agave in the highest peaks of the Jalisco highland mountains with three expressions: Blanco, Reposado, and Añejo. Made from 100% fully mature Blue Weber Agave slow roasted in small traditional brick ovens and distilled in handmade copper pot stills, Teremana is one of the most awarded tequila brands in the world. Teremana has a simple goal; to create a high-quality, responsibly sourced tequila that is accessible by everyone to enjoy. To date, Teremana is one of the fastest-growing spirits brands in the world, reaching almost a million 9L cases sold in the rolling 12 months, faster than any other spirits brand in history.

Teremana loosely translates as ‘spirit of the earth’. The Latin word ‘terra’ meaning earth, and the Polynesian word ‘mana’, meaning spirit. Teremana stands for taking care of what and whom we love. From taking care of the land where we source our agave, to the painstaking process of creating our tequila, to the people we work and spend time with.

Learn more about Teremana: http://www.teremana.com/

Select trade press coverage:

Just Drinks- https://www.just-drinks.com/interviews/dwayne-is-i...,

The Spirits Business- https://www.thespiritsbusiness.com/2022/01/the-big...

Position Summary:

Teremana Tequila is looking for an enthusiastic and high-performing Sr. Brand Manager to help drive this high-growth brand's continued success by building effective above-the-line and commercial marketing programs across the Americas region.

The Sr. Brand Manager will play a key role in building the Teremana brand, implementing powerful marketing programs that drive brand equity and commercial performance. This role is responsible for the planning and execution of all below-the-line marketing and trade activations, including the development and management of quarterly trade and retail programming for the on and off-premise (POS, retailer-specific programming, sampling, trade education/engagement tools). In addition, this role will partner closely with the VP of marketing and digital director to craft above-the-line marketing plans that aim to drive awareness and build brand equity. The position will report directly to the VP of Marketing and have the support of a brand manager and brand coordinator but work cross-functionally with digital, experiential, trade marketing, and external agencies. This role will require close collaboration with the internal marketing team, external agency and sales team partners to ensure alignment across all consumer touchpoints. Excellent communication and industry knowledge are important to succeed in this role.

Core Responsibilities:

Responsible for the development, execution, and measurement of marketing programs in support of the brand strategic plan:

·       Partner with the VP of Marketing to evolve and optimize brand strategy, balancing strategic equity objectives with commercial needs.

·       Develop quarterly BTL programming for the on and off-premise from brief to execution to measurement.

·       The role will drive volume, value, and share growth by developing and expanding effective trade tools and partnerships.

·       Develop quarterly program decks to be shared across brand marketing, trade marketing, and external sales team.

·       Partner with external trade marketing team across all POS and merchandising playbooks from design to execution. Establish tracking and reporting processes to monitor and correlate activities to display execution, sales, and ROI.

·       Responsible for the overall development of the brand’s shopper marketing programs, inclusive of POS and sampling, in collaboration with external trade marketing team.

·       Partner with Digital Director on media-led commercial programming to ensure holistic online to offline execution.

·       Identify emerging opportunities across on and off-trade channels and develop test & learn scenarios to adapt for future programming quickly.

·       Lead overall PR activities, including building the annual press plan, from agency brief to execution to measurement, to drive A+ earned press and holistic brand & founder communications.

·       Full ownership and management of the annual budget to ensure proper phasing, tracking, and reconciliation of marketing A&P.

·       Regular reporting of brand/category performance through data analysis of IRI, NABCA, and internal VIP sources.

·       Bachelor’s Degree is required.

·       8+ years' experience in brand marketing. Spirits background preferred.

·       Strong analytical and strategic thinking skills, including the ability to develop methodologies and execute analysis independently, the ability to quickly adapt and execute feedback, and the ability to identify actionable findings within the analysis and develop recommendations.

·       Strong interpersonal skills and ability to build relationships with key stakeholders, 3rd party agencies, and vendors.

·       Exceptional organizational skills and sharp attention to detail.

·       High level of autonomy with the ability to anticipate opportunities and develop actionable solutions.

·       Bold, embraces risk, and wants to solve the tough problems that other competitors may fear. 

·       Thrives in an entrepreneurial environment where there is not a lot of structure or too many processes.

·       Commitment to problem-solving, unafraid of shifting priorities and cutting through red tape. 

·       Computer skills (ppt, excel, etc.). Strong PowerPoint skills are necessary for this role. Experience working with data sources such as IRI, NABCA, and VIP/iDig a plus.

• Competitive compensation package. Salary Range $120-160k + 20% annual bonus
• Comprehensive healthcare, dental, and vision benefits.
• 401(k) retirement plan.
• Opportunities for career growth and development within a dynamic and fast-paced environment.
• Joining a brand strongly committed to quality, sustainability, and responsible sourcing