Senior Brand Marketing Executive

Description

This role plays an integral part within the team working alongside the Brand Marketing Executive leading the planning, execution of strategy, and relationships with all of our external, 3rd party brand partners.

Managing 60+ campaigns per year, you will need to be a fantastic communicator, with a solid understanding of UK culture and trends. You will be responsible for 360 campaign management across retail, ecommerce, OOH & experiential.

As a Senior Brand Marketing Executive you will be:

• Managing the third party brand annual budget (7 figures). This also includes individual budgets per brand.
  
• Managing brand relationships across 30+ brands including meetings, text, email and calls.
  
• Lead on key brands including Nike, adidas, New Balance.
  
• Manging the brand recharge tracker/ invoices and distributing this to the wider team monthly.
  
• Creating and executing the third-party brand strategy for the year considering all touch points. This also includes individual strategy per brand.
  
• Lead third-party brand campaigns from planning to execution. 
  
• Working collaboratively with ecommerce and retail teams on instore executions and campaign roll out. 
  
• Working with buying and merchandising teams to understand key product focuses per quarter and delivery dates. 
  
• Collaboratively managing the team Marketing assistant.
  
• Data analysis including use of web analysis tools (Google Analytics).
  
• Scouting for campaign talent to use within own brand campaigns (where necessary) and managing relationships with talent managers.  
  
• Quarterly and monthly calendar planning.
  
• Attending meetings both locally and nationally with different brand partners.
  
• Signing off creative concepts for all third-party brand campaigns, in line with Footasylum and brand TOV.
  
• Undergoing retail visits across the UK to review campaign execution within our brick-and-mortar destinations. 
  
• Traffic managing projects through Wrike.

The Team

This is a fantastic opportunity to join our ever-growing marketing team, across one of the most exciting retail businesses in the UK.

Reporting into the Head of Marketing, you will have weekly meetings to discuss ongoing workload and goal setting.

Our goal is to create an environment in which you can learn new skills, gain experience in existing ones and improve your knowledge of the consumer continually. You will be supported in your journey and will be pushed to take on new challenges and expand your knowledge of the brand marketing team and beyond.

About You

We are looking for someone with the relevant level of experience and background. The role will require a high level of organisation, communication and creative flair.

Knowledge of different consumers’ is vital with trends, cultural moments, and social media also key.

• Be self motivated and have an ability to problem solve
• Ability to multitask and manage multiple projects at once
• Good knowledge of UK culture (music, gaming, internet, etc)
• Good knowledge of fashion culture and Footasylum consumer
• Experience working in retail marketing or brand would be preferred.
• Have strong creative flair and bring new ideas to the table
• Be passionate about consumers and trends

Diversity 

We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are building products and services. We know that this will help us build useful and accessible things which our customers will love. This is great news for our business. Diversity for us is also, importantly, about building happy teams full of people that want to learn and want to be inspired by each other and our different experiences and backgrounds.

Recruitment Process 

We’ll help make the interview process as transparent and stress-free as possible.

We review applications individually, and if we feel you would be a good fit, we’ll invite you for a call or Teams video for an informal chat about the role and to see if we’re a good fit for you.

We value open and honest conversations and collaboration, allowing you to learn about our work in an informal and friendly environment. We want to know about you and why you feel this is your opportunity.

Please note this is not a remote role, and we expect that you will be able to attend Head Office in a hybrid way in Greater Manchester.