Senior Brand Marketing Manager

About Futu US Inc.   

Futu US Inc. stands at the forefront of financial services, housing two SEC registered broker-dealers alongside a cryptocurrency brokerage — all operating under the reputable wing of Futu Holdings Limited (Nasdaq: FUTU).   

Our core mission revolves around innovating the investing landscape through a digitized brokerage and wealth management platform that's designed to elevate the investment experience.   

Here's a closer look at our key entities:     

• Futu Clearing Inc.: An SEC registered FINRA member dedicated to delivering top-tier clearing and execution services globally.
• Moomoo Financial Inc.: As an SEC registered FINRA member, we provide retail investors access to both U.S. and Asian securities markets, ensuring your investment journey is backed by expertise.
• Moomoo Technology Inc.: Offering a data-rich trading platform, we provide unparalleled insights and tools to enhance your trading strategies. Note that this entity is not a licensed broker-dealer. 

For deeper insights into our entities and affiliates, explore futuclearing.com or moomoo.com/us to discover the future of investing with confidence and innovation.

Job Summary:

The Senior Brand Marketing Manager will be responsible for developing and executing comprehensive branding strategies that strengthen our market position, enhance brand recognition, and support our business growth objectives for a new online brokerage brand.

Key Responsibilities

• Lead the development and implementation of integrated brand strategies across traditional and digital marketing channels
• Conduct in-depth market research to identify brand positioning opportunities and competitive differentiators
• Create comprehensive brand guidelines that ensure consistent messaging and visual identity across all touchpoints
• Lead end-to-end media buying strategy, including:
• Comprehensive media landscape analysis
• Develop and manage media buying budgets with a focus on ROI and cost-efficiency
• Execute cross-channel media strategies including digital, print, outdoor, and broadcast media
• Execute cross-channel media strategies including digital, print, outdoor, and broadcast media
• Analyze media performance metrics and provide actionable insights
• Identify and leverage emerging media platforms and innovative advertising opportunities
• Collaborate with acquistional marketing, product, and design teams to develop cohesive brand narratives and communication strategies
• Manage and optimize brand performance metrics, tracking brand awareness, perception, and engagement

• 8-10 years of progressive brand management and media buying experience in financial services or fintech industries
• Proven track record of developing and executing integrated brand campaigns and media strategies
• Deep understanding of media buying ecosystems, including OOH, traditional media such like TV, Streaming TV, programmatic advertising, native advertising, and performance marketing
• Advanced analytical skills with proven ability to interpret complex media performance data
• Exceptional negotiation and vendor management capabilities
• Strong portfolio demonstrating successful media buying campaigns and brand development

What we offer:

• Comprehensive Paid Medical Benefits: We prioritize your health with a robust medical benefits plan that covers you and your dependents
• 401k Employer Contribution: We match your contributions to help you grow your retirement savings
• Generous Paid Time Off & Paid Holidays: Take the time you need to recharge and pursue your passions with our generous paid time off policy
• Opportunities for Professional Growth & Development: Invest in your future through hands-on learning, skill-building, and cross-functional work
• Performance Based Bonuses: Your hard work deserves recognition! Enjoy performance-based bonuses that reward your contributions to our team's success

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Futu Holdings Limited, including all subsidiaries, is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.