Senior Content Manager

Nelson Bostock is looking for an ambitious Senior Content Manager to join an established B2B content team, working on high-profile client accounts.

The ideal candidate will have a passion for B2B technology. They will have the ability to combine client messaging priorities with audience requirements and insight to ideate and deliver exceptional storytelling across a variety of channels and content formats. They will produce sparkling copy and stand-out content ideas for comms, editorial and lead generation, and will edit the work of junior members of staff to exceed the expectations of our most demanding clients.

Essential Duties

• Writing original copy about in-depth B2B topics – particularly B2B technology – that grabs the attention of the target audience and communicates credibility and understanding
• Editing other writers’ copy to meet Tone of Voice guidelines, client expectations and your own meticulous standards
• Working with and briefing Design and Motion teams to bring your content ideas to life through multimedia executions
• Researching new subjects to gain understanding quickly and accurately
• Preparing for and interviewing subject matter experts
• Providing feedback and guidance to junior writers to hone their skills and ways of working
• Translating technical information and complex ideas into plain English
• Owning writing projects from brief to final draft
• Taking briefs and presenting work to clients
• Taking and implementing feedback from clients
• Coming up with creative concepts for campaigns and content, working with conceptual designers
• Developing your knowledge of our clients’ businesses, brands, industry and competition
• Content development to create engaging medium and long-form content assets that connect with technology and B2B audiences and communicate specific marketing messages. E.g. thought leadership articles, whitepapers, ebooks, blogs and brochures
• Short-form copywriting that captures attention and incites action e.g. web copy, social posts, emails, advertising copy, infographics and video scripts
• Multimedia campaigns with content for every stage of the buyer journey
• Inputting into content strategies and content programmes with members of the team

• An editorial content specialist with deep experience in B2B content development and delivery
• Demonstrable experience of working to brand guidelines and different tones of voice and editing copy to meet brand requirements
• Demonstrable managerial experience, with the ability to provide mentorship and deliver succinct and actionable feedback
• Good knowledge of MS Office applications, in particular MS Word
• Experience of using AI tools to improve your own ways of working and the quality of your output
• Experience of SEO tools such as SEMrush desirable
• Knowledge appreciation of the B2B space from a marketing perspective
• Knowledge and experience of working with IT and technology brands
• Excellent understanding of content marketing and knowing how to write effectively for different purposes across the customer journey
• Creative copywriting skills
• Impeccable long copy skills
• Expert familiarity with content marketing principles and a good understanding of the digital marketing intersections with content, for instance, SEO and paid media.

The benefits we offer focus on better balance between work and personal life, rewarding all our dedicated employees, rejuvenating health, body and mind and career development. We understand that our people are what makes us excellent, just a snapshot of the extensive benefits package we provide to support you includes:

• Holiday Entitlement – 25 days per year, increasing by one day per year after two years of service (up to a maximum of 30 days per holiday year)
• Purchase Holiday – opportunity to purchase up to five additional days of annual leave per year
• Birthday Day off
• Christmas Office Closure (usually three days) – separate to holiday entitlement
• Flexible Bank Holiday Days
• Volunteering Day
• Enhanced Maternity/Paternity/Adoption benefits
• Pension Contributions
• Social events

As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you’re just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.