Senior Digital Marketing Executive
Pharmacy2URole: Senior Digital Marketing Executive
Location: Leeds (LS15) (with hybrid working after completion of training)
Salary: £34,000 - £40,000 per annum DOE, plus up to a 10% annual discretionary bonus and extensive benefits
Contract type: Permanent
Employment type: Full time
Working hours: 37.5 hours per week, Monday - Friday
Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.4 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.
As a key member of the digital acquisition team, you’ll play a pivotal role in growing our online shop across a range of paid media channels, including PPC, affiliates and social media.
What’s in it for you?
Occupational sick pay
Enhanced maternity and paternity pay
Contributory pension
Discounted insurance (Aviva)
Employee discount site
Discounted gyms (via our blue light card and benefits schemes)
Employee assistance programme
In-house mental health support
Free onsite parking
Health and wellbeing initiatives
Social events throughout the year
Cycle to work scheme
Green car scheme*(subject to minimum earnings)
Registration fees paid (GPhC, NMC, CIPD etc)
Long service bonus
Refer a friend bonus
Blue light card
Hybrid working
Commitment to CPD/training
25 days annual leave increasing with service
Annual leave buy and sell scheme
Discounts & Exclusive offers at The Springs, Leeds
25% Discount & health & beauty purchases
25% Discount on Pharmacy2U Private Online Doctor Services
What you’ll be doing?
· Paid media management – Launch, optimise and scale paid media campaigns across Meta, Google, AWIN, ensuring sales growth and positive ROI
· Performance analysis & optimisation – Take ownership of marketing spend to drive performance against key metrics, ensuring spend is apportioned and optimised to key categories.
· Testing and optimisation – Run tests to scale up spends efficiently across core channels
· Budgeting and forecasting – Take ownership of budget allocation across channels and effectively communicate to necessary owners of the budget and P&L
· Feed management – Oversee and optimise the product feed, ensuring effective promotion of offers, enhancing copy, and continuously iterating to improve click-through rates.
· Reporting – Own performance in weekly trade calls and provide key stakeholders with updates ad hoc
Who are we looking for?
· GCSE (or equivalent) Maths and English Grade C or above
· Ability to use Excel at an intermediate level
· Digital media Principles (CPC, auctions etc.)
· PPC / Affiliates / paid social preferred
· Extensive experience in growth / performance marketing, specifically in e-commerce
· Proven experience working in key digital marketing platforms
· Experience of working in a pressured environment, delivering against tight deadlines
What happens next?
Please click apply and if we think you are a good match, we will be in touch to arrange an interview.
Applicants must prove they have the right to live in the UK.
All successful applicants will be required to undergo a DBS check.
Unsolicited agency applications will be treated as a gift.
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