Location:
Remote / International Team 🌎
Company Overview:
We help businesses work better together. Our team specialises in building partnerships that allow companies to achieve more than they could on their own. Whether it's entering new markets or growing faster, we make sure those partnerships are built to last. What makes us special is our ability to take something complicated, like sharing profits or working across different industries, and turn it into something simple and effective for everyone involved.
In this role, you'll work within a growing digital division focused on delivering innovative digital courses and diagnostics. To support our expansion, we are looking for a versatile and well-rounded Senior Marketing Manager with a growth and customer acquisition mindset to join our small, international team. You will play a key role in strengthening our market presence and driving sales impact across the buying cycle.
Role Overview:
As a Senior Digital Marketing Manager, you will take ownership of executing our marketing strategy across multiple channels, including Social Media, SEO, SEA, Direct Marketing, Lead Generation, and Content Marketing. In this role, you will spearhead marketing initiatives for digital courses and diagnostics, with a focus on growing customer acquisition and engagement throughout the customer journey. You will blend strategic thinking with hands-on execution and thrive in a dynamic, fast-paced environment.
Key Responsibilities:
Social Media Marketing:
Manage and grow our social media presence, creating engaging content, running paid social campaigns, and fostering community engagement across platforms like Facebook, LinkedIn, and Instagram.
SEO & SEA Strategy:
Develop and implement SEO strategies, including keyword research, on-page optimisation, and technical SEO improvements to boost organic traffic. Oversee PPC campaigns on Google Ads and other search platforms, optimising for conversions and ROAS.
Direct Marketing & Email Campaigns:
Design and execute targeted email marketing campaigns, personalising content to nurture leads and convert them into customers. Manage databases and track metrics to assess campaign success.
Lead Generation & CRM Integration:
Develop lead capture strategies, create effective landing pages, and integrate CRM systems (e.g., HubSpot) to track and nurture leads through the sales funnel.
Content Marketing:
Lead the creation and distribution of high-quality content (blog posts, articles, videos) that resonates with our target audience. Ensure content is SEO-optimised and aligns with our overall marketing strategy.
Marketing Digital Courses & Diagnostics:
Oversee the promotion of digital courses and diagnostics through targeted campaigns, including course sales page optimisation, webinar marketing, and affiliate management. Run diagnostics on marketing performance to continuously refine and improve strategies.
Analytics & Reporting:
Track key performance metrics, including traffic, conversions, engagement, and ROI. Use tools such as Google Analytics, SEMrush, and CRM data to inform strategy adjustments and optimise marketing efforts.
Key Soft Skills:
Self-Starter:
You’re proactive, able to take initiative, and manage projects independently without needing constant oversight.
Empowering Business Development:
You understand how to leverage marketing to empower and support sales and business development efforts, driving growth.
Audience Focus:
You have a strong understanding of the target audience and tailor your strategies to meet their needs at every stage of the buying cycle.
Strategic & Granular Thinking:
You can flow seamlessly from big-picture strategic planning to detailed execution, ensuring that no detail is overlooked.
Creative & Disciplined:
You bring creativity and fresh ideas to the table, while also maintaining discipline in project management and execution.
Pragmatic & Persistent:
You are results-driven, able to find practical solutions to challenges and keep pushing towards goals even when obstacles arise.
Communication Skills:
Excellent written and verbal communication skills, with the ability to clearly articulate ideas and strategies to different stakeholders.
Critical Thinking & Problem Solving:
You can analyse complex problems, think critically, and develop innovative solutions.
Analytical Skills:
Strong data analysis skills, with the ability to interpret marketing metrics and adjust strategies accordingly.
Adaptability:
You’re comfortable in a fast-paced environment, able to pivot quickly and efficiently as priorities shift.
If you are a dynamic and versatile marketer looking to make an impact on a growing digital team, we’d love to hear from you! Apply now and join a collaborative team where your creativity and skills can shine.
How to Apply:
If you are a dynamic and versatile marketer looking to make an impact on a growing digital team, we’d love to hear from you! Interested applicants should create a free profile on Perspectv, where you’ll not only be considered for this role but also matched with other opportunities that align with your skills and interests.