Senior Franchise, Retail & Marketing Manager - FBC F&L

Company Description

Universal Pictures were the first of the modern Hollywood studios, and over their one hundred years, they have been responsible for some of the world’s most memorable feature films. It is the home of the epic Jurassic World franchise, the beloved Minions, the unstoppable Fast & Furious franchise, and Dreamworks animation, as well as a rich portfolio of classic films such as E.T., JAWS and Dracula. 

Universal Products & Experiences (UP&E) globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, UP&E's core businesses include Consumer Products and Games and Digital Platforms based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination and DreamWorks Animation. UP&E is part of NBCUniversal, a subsidiary of Comcast Corporation.

At UP&E EMEA, we are proud of our unique culture. We are inclusive, curious and creative; channeling a growth mindset in order to drive the commercial and develop our people. To achieve this culture, we live by our 3 values:

• Being Human Matters to Us
• Together We Can Achieve Anything
• We Always Keep Growing

Job Description

You will be responsible for two distinct job responsibilities Franchise Management and Retail Marketing. You will be responsible for developing and executing franchise and retail marketing plans with DTR & Halo / Collaboration partners, retailers and key licensees, that leverage the richness of NBCUniversal’s entertainment content to build a sustainable business that achieves annual revenue targets. You will activate global franchise strategies for Fashion & Living and Food, Beauty and Care (F&L and FBC) regional licensees and retailers; ensuring local relevance and partnering across other business units within the company with the goal of building or maintaining consumer relevance of our most important brands (IP). Managing  events such as partner summits and key partner meetings / studio swings. You will also be an important Regional brand lead working between the EMEA & Global Franchise teams located in Los Angeles and local Marketing teams across Europe (Germany, Italy, Spain, France, UK, Benelux, etc.), advocating for regional needs.

Additionally, this role will develop and execute short- and long-term retail channel strategies delivering annual growth strategies that leverage the strength of the NBCUniversal’s franchise portfolio, category and consumer priorities.

The role will be responsible for being the voice of the brand, consumer, and retail, balancing the demands of delivering marketing activations that drive ROI and promoting retail sell-in of ranges.

Franchise Marketing:

• Partner with Regional Category Leads (FBC & DTR)  to ensure Franchise / Retail Strategy is a core part of the Partner Strategic plan
• Develop and execute Regional partner territory specific franchise marketing activations, to support UP&E while creating demand value and awareness
• Develop cross-divisional symphony programs (both marketing and PR) with other NBCUniversal business units
• Partner with Franchise Management (Global and EMEA) to guide implementation of franchise strategies and Regional needs
• Inspire licensee, Halo / Collab partners and retailers through engaging brand and retail presentations
• Attend top-tier Regional Retail and Licensee meetings (i.e.) PRIMARK Swings, Regional FBC partner & Polish partner pitches to share brand and retail plans 
• Plan screenings for licensees and retailers as required
• Manage mall activations and costume character appearances for key partners where relevant
• Responsible for overseeing presentation support and coordination of all Regional events (Partner summits, Immersion sessions, Swings, Top to tops) from conceptualisation to execution
• Collaborate with global events team to secure required event assets via the events tool kit, including invitation templates, banners, etc. Work with global marketing team to secure required presentations
• Leverage regional toolkits as developed by Franchise, to activate and support 365 day business across the core properties
• Ideate and develop compelling Franchise partner campaigns with focused activation plans, sharing with EMEA and Global stakeholders
• Brand guardian for NBCUniversal IP’s, contributing to the EMEA Franchise vision and best practice processes
• Contribute to Regional brainstorm sessions and project taskforces
• Where relevant, manage strategy and activation of influencer and paid social marketing campaigns
• Liaise with DTR & FBC / Collab / Halo Partners and align with EMEA Franchise team to elevate content during key retail and CP moments relevant to franchise

Retail Marketing, Planning and Execution:

• Develop, maintain, and drive relationships across Marketing and Buyers in conjunction with category teams to drive product placement and sell through
• Curate, present, and execute sales driving Retail marketing programs in line with brand guidelines and individual DTR / FBC / Collab Partner expectations - events, digital, print, radio, TV, cinema, social, trading banners, POS etc.
• Proactively conceptualize and develop cross promotions with other Universal divisions
• Sharing of best practice with Franchise and Retail & Marketing teams in US to ensure creative is consistent and on brand
• Remain competitively aware of competitors’ retail programs & share best practices/results
• Manage execution and account management of assigned marketing partnerships with DTR / FBC / Collab Partners; includes in-store marketing, promotions, sweepstakes, out-of-home, print, online/mobile content, packaging, premiums, etc.
• Managing the EMEA Franchise and Trade marketing budget
• Approve all Retail marketing submissions from DTR’s, FBC & COLLAB Partners
• Provide comprehensive marketing program recaps and post analysis including measurable results, ROI, and how we compare to competitive programs and maintain examples of best in class programs to help drive the planning process
• Regular attendance of trade shows and social industry functions where applicable – e.g LVLE, Brand Licensing Europe

Qualifications

• Strong Brand Marketing experience
• Extensive experience with retail/trade marketing, promotions or packaged goods experience with significant experience creating large scale programs
• Deep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods and consumer products
• Relationship builder
• Excellent communication and presentation skills
• Strong sales and negotiation skills
• Able to thrive in a matrix organization
• A brand builder and commercial thinker
• Proven track record of hitting targets and delivering growth

About You

• Results driven – own the numbers, be invested and be hungry to grow the business with solid analytical/financial skills
• Influential - proven ability pitching and negotiating skills with the ability to close deals
• Entrepreneurial – a self-starter, who is tenacious, independent, driven and proactive
• Resilient – not afraid to fail, getting back up and keep putting in the effort
• Global & holistic thinker – understand the wider context
• Confident being self – brings full personality and interests to work
• Light-hearted – a sense of humour, dealing patiently with frustrations
• Passionate – energetic, engaged, positive and desiring to make a difference
• Adaptable, agile & flexible – able to pivot quickly, adapt strategies and deal with change
• Good communicator – honest, transparent, and flexible depending on the audience. The ability to influence stakeholders
• Willing to get stuck in – hard worker, who is not rigid with the ability to prioritise, manage own time and respond quickly and efficiently
• Sociable – actively develops relationships, making time to get to know people. Easy-going and fun.

We are proud to be a Disability Confident Employer and we’ll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you. Accessibility Statement | NBCUnicareers

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

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