Senior Lifecycle Marketing Manager

Rocksbox is looking for a creative and data-driven marketing professional to join our Marketing team as Senior Lifecycle Marketing Manager. You will be responsible for accelerating Rocksbox’s business by driving customer acquisition, retention and engagement across channels including email and SMS. You have a passion for testing and experimentation and using data to solve problems. This role is an important part of Rocksbox’s growth strategy and you’ll be working with a committed and motivated team. This role reports to the VP of Marketing.

KEY RESPONSIBILITIES:

• Map the customer lifecycle and execute communication initiatives across Email and SMS to drive acquisition, engagement, and retention

• Develop email strategy to support key business goals, including acquisition, purchase conversion, and customer engagement

• Own email KPI metrics, build reports, and share results with cross-functional teams to measure program success

• Manage the email calendar, coordinate creative, and collaborate with stakeholders to schedule messaging aligned with business goals

• Oversee product/trend messaging, customer referral programs, shipment engagement, and winback strategies through email campaigns

• Build and implement email automation strategies to enhance program efficiency and customer experience

• Develop and evolve email personalization strategies to improve engagement and email performance metrics

• Manage SMS calendar, including copy creation, deployment, and execution, aligned with acquisition and engagement goals

• Collaborate cross-functionally on SMS strategy to drive acquisition, purchase conversion, and member engagement

• Monitor email deliverability and domain health, manage loyalty program engagement, and assist with CRM-related product launches

POSITION QUALIFICATIONS:

• BA/BS degree in marketing or related field

• 3-5 years of experience managing lifecycle campaigns in Iterable, MailChimp and/or other email marketing platforms, in addition to SMS

• Experience with building and coding emails in-platform

• Candidate much be extremely organized, detail-oriented, adaptable, and able to meet deadline-driven projects

• Familiarity with loyalty programs and other online marketing channels (Paid Social, Search, Affiliate, Influencer), a plus

• Familiarity with Attentive (email and SMS), Shopify, Excel, a plus

PERKS AND BENEFITS:

• Comprehensive healthcare, dental, and vision insurance to keep you and your family covered

• Generous 401(k) matching after just one year to help secure your financial future

• Ample paid time off, plus seven holidays to recharge and unwind

• Exclusive discounts on premium merchandise just for you

• Dynamic Learning & Development programs to support your growth

• And more!

The salary range for this opportunity is $120,000- $140,000. Base pay offered may vary depending on geographic region, internal equity, job related knowledge, skills and experience, among other factors.

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