Senior Manager, Influencer Marketing

About Ovative Group

Ovative Group is the premier independent media and measurement firm in the United States. We help trailblazers in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Domino’s, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement.  

Recognized eight consecutive years on Star Tribune’s list of Top 150 Workplaces and five years on Inc. 5000’s list of the fastest-growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.   

About the Role

The Influencer Team at Ovative Group oversees, develops, and implements Influencer strategy working along-side our client teams to create holistic strategy tailored to our clients’ goals. The Senior Manager of Influencer will be the driving force behind influencer capabilities from development to execution of strategy; forming partnership with Influencers to promote brand exposure across a variety of platforms to building brand awareness and introducing new customers to our client’s brand.

This integral role will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.

Responsibilities of the Role

• Recognized by clients as a trusted day-to-day strategic leader on behalf of the influencer team, providing proactive guidance and a strong point of view across accounts. Anticipate client needs, guide through stakeholder meetings with confidence and minimal supervision, ensuring seamless support and strategic alignment.
• Work closely with internal partners and leadership to define and iterate on Ovative’s strategic channel roadmap for Influencer Marketing
• Develop campaign and long-term Influencer strategy for current Ovative clients applying solid understanding of client-specific information, from overarching business strategy to industry trends, key products, customer insights, and competitive landscape to inform all content and campaign interactions
• Source influencers, foster partnerships and opportunities and pitch relevant brand opportunities with full funnel impact aligning back to key KPI’s
• Educate influencers on brand and expectations of content and campaigns, exhibiting strong skills in writing, editing, and proofreading to produce brand safe high-quality, channel-appropriate content for both internal and external audiences
• Document, analyze, and provide meaningful insights on campaign performance
• Develop testing and roadmap priorities for clients to iterate, using a test and learn mindset
• Inform on influencer trends and partnership opportunities continuously monitoring cultural conversations, influencer trends, social platform evolutions and competitor activities to stay aligned with the evolving landscape
• Manage influencer campaign budgets and contracting, collaborating closely with legal, tax, finance, and corporate communication teams to ensure full alignment with brand standards and company policies
• Drive the strategic identification, nurturing, and management of multicultural influencer partnerships to elevate brand relevance and foster deep engagement across diverse communities leveraging cultural, community and audience insights
• Experience collaborating across key paid media channels to amplify influencer content through boosting and/or affiliate integration
• Provide thought-leadership and subject matter expertise to internal teams during pitch process to win new business
• Lead and inspire a team of direct reports, fostering a collaborative and growth-oriented environment through hands-on training, mentoring, and coaching

Qualifications and Skills Required

• Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators driving both organic and paid strategies
• 7+ years in an Influencer Marketing role developing and executing strategy and campaigns in an agency or a non-agency setting
• Fluency in both written and spoke Spanish is preferred for this position.
• Expertise and success sourcing, recruiting, onboarding, and negotiating with Influencers
• Proven track record of developing and implementing influencer campaigns with experience collaborating across key paid media channels to amplify influencer content through boosting and/or affiliate integration
• Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills and experience in tracking relevant metrics
• Experience with a wide variety activating across social platforms (TikTok, Meta, YouTube, Pinterest, Snapchat, Twitch), 360 campaigns inclusive of experiential and/or alternative talent media touch points 
• Utilization of Influencer tools and tech platforms (Google Analytics, Tagger, or similar influnecer sourcing platforms a plus)
• This role requires a strong commitment to developing junior team members' skills, encouraging their professional growth, and guiding them in executing high-quality work that aligns with client objectives

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below. 

For our Sr. Manager positions, our compensation ranges from $111,000 to $186,000, which is inclusive of a 25% bonus.

Benefits of Working at Ovative Group

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture

Culture matters and we’ve been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Compensation and Insurance

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.

We’re rewarded fairly and when the company performs well, we all benefit.

Tangible amenities we enjoy

• Access to all office spaces in MSP, NYC, and CHI
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams.
• Flexible paid vacation policy
• 401k match program
• Top-notch health insurance options
• Monthly stipend for your mobile phone and data plan
• Sabbatical program
• Charitable giving via our time and a financial match program
• Shenanigan’s Day

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!