Senior Marketing Analyst

Lyst offers a unique opportunity to work on a premium shopping platform, which is both a trusted partner to the world’s leading fashion brands and a global consumer-facing product. Over 150 million people use the Lyst app and website each year to shop an assortment of 8 million items via a highly personalised experience. Lyst is a scale-up environment, combining an agile mentality with a proven business model and over a decade of experience. This provides a balance between foundations and structure, and autonomy and pace. Our goal is to be the category leading destination which every fashion shopper uses to decide what to buy.

Data and technology sit at the heart of everything we do, and we firmly believe that we can only meet our goals by prioritising our team and culture. We give our people the freedom to drive impact and shape the future of our company, within a diverse, inclusive and high-trust environment. We don’t rely on prescriptive rules, policies and procedures to drive results. We trust the judgement and ownership of our team, and prioritise learning and career development, knowing that our success is only possible thanks to our people. Lyst was founded in London in 2010, and has raised over $160m from leading investors including Accel, Balderton, Draper Esprit, Fidelity International, and LVMH.

We are looking for a Senior Analyst to join our Analytics Chapter, comprised of Analysts and Analytics Engineers. In the role, you’ll work closely with stakeholders across the organisation in Marketing, Product and Partnerships.

Responsibilities:

• Defining measurement plans and commercial success: You’ll enable Marketing to try new tests as we seek to identify and acquire new audiences. You’ll create campaign measurement frameworks and criteria. You’ll be comfortable turning the data into actionable commercial insights.
• Partnering with Marketing and Commercial teams: You’ll be a key partner to Marketing in everything they do, identifying how analytics can be an enabler and accelerant for Marketing performance.
• Thought leadership: You’ll adopt and instantiate concepts and techniques that ensure Lyst are at the forefront of Marketing analytics techniques. You’ll ideally have experience in lifetime value modelling, incrementality testing and MMM.
• Supporting strategic business reviews: Contribute to strategic business reviews, presenting data-driven insights that influence company strategy.
• Mentor analysts: Provide technical guidance to other team members, seeking to foster a culture of continuous learning and support within Analytics.
• Develop Metrics and KPIs: Establish and maintain metrics and Key Performance Indicators (KPIs) that align with business objectives and help measure success.

• Marketing Skills: Expertise in Marketing, with experience working across different acquisition channels on app and web
• Modeling Skills: Experience working on advanced modelling concepts
• SQL and Statistical Analysis: Strong proficiency in SQL and statistical methods for analyzing complex data sets
• Proven experience in conducting impact analysis to assess viable opportunities and scoping their relevance
• Track Record: A successful track record of managing complex projects that involve cross-functional teams and senior stakeholders
• Highly autonomous and comfortable with accountability; experience working across all levels within an organisation
• Behavioural Qualities: Strong commitment to team success and Lyst’s values

• Our Ways of Working: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days. We believe that in person collaboration and community spirit is super important, which is why we spend some of our time in the office and some of our time at home.
• Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
• Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
• Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service.
• Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start.
• Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources.
• Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
• Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
• Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
• Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
• Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.

We want to build a world where fashion works for everyone, and we want teams that are just as inclusive. Diversity and inclusion is an integral part of our culture at Lyst. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we are held to account. We are committed to treating all applicants fairly and equally, and encourage candidates from all backgrounds to apply for this role. We are happy to talk about flexible working arrangements.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Lyst we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.