Senior Marketing (Commercial) Data Analyst

About Us:

One-third of the UK working-age population is not able to access mainstream financial services. These people find themselves excluded from affordable credit and treated poorly by mainstream financial institutions. Too few are successfully supported on the journey to financial health. Our purpose is “To improve the nation’s financial health through accessibility, affordability and community.”

We are a fast-growing social FinTech company giving not-for-profit Credit Unions in the UK access to a state-of-the-art fintech. We aim to grow a select group of Community Lenders into a network of challenger banks offering a viable alternative to high-cost lenders.

With a small yet dynamic team of over 250 people, we offer the opportunity to make an immediate impact and grow with us. We currently serve over 120,000 customers, and this number continues to grow rapidly. Our leadership team combines over 100 years of experience at leading financial institutions, including Credit Suisse, UBS, NatWest, Capital One, and Barclays.

The Role:

At Amplifi, data-driven growth strategies are central to achieving our ambitious business objectives. As a Senior Growth Analyst, you will play a pivotal role in developing insights and strategies to drive customer acquisition, retention, and revenue growth. In addition to identifying new opportunities, you will focus on optimising growth within our existing customer base through targeted marketing initiatives and backend decisioning enhancements.

This role requires a commercially minded, hands-on analyst who can bridge the gap between strategic activities and operational analytics, and who thrives in a dynamic, fast-paced environment. Sitting within the growth and marketing team, as part of the loan analytics function, you will collaborate closely with teams across credit risk, operations, product, and technology to deliver actionable insights and strategies.

The ideal candidate will bring a blend of expertise in consumer analytics, conversion rate optimisation, and channels management, along with a passion for product innovation in financial services.

Key Responsibilities:

• Lead the analytics roadmap of growth initiatives for acquisition channels and funnel optimisation.
• Create and execute strategies for existing customer growth, including cross-selling and customer engagement initiatives.
• Develop and manage metrics and dashboards to monitor customer acquisition, retention, and overall portfolio growth performance.
• Optimise backend decisioning systems to improve customer outcomes, reduce friction, and increase operational efficiency.
• Analyse customer behaviour and portfolio performance to identify key drivers of growth and retention.
• Collaborate with marketing teams to evaluate and optimise campaign performance, measuring ROI and making data-driven recommendations.
• Explore and incorporate external data sources (e.g., market trends, bureau data) to enhance decision-making.
• Present insights and recommendations to senior management, external stakeholders, and investors.
• Act as a mentor to junior analysts, championing innovative approaches and best practices in growth analytics.

This is an important role in the analytics team of a fast-growing business and hence the ideal candidate would be someone who:

• Has experience working in Consumer Credit/Lending

• Is passionate about deriving tangible business value from data and analytics.
• Is self-motivated and proactive; shows ownership and initiative - Not afraid of being hands-on and possess a roll-up-your-sleeves attitude to get things done.
• Has excellent communication and stakeholder management skills, being able to turn data into actionable storytelling.

To be successful, you should:

• Have 3–5+ years’ experience in commercial analytics, growth strategy, consumer analytics, product analytics, or a similar analytical role, ideally within consumer lending or financial services.
• Demonstrate expertise in querying and analysing data using tools such as SQL, Python, or R.
• Possess a strong understanding of key growth levers, such as pricing, competitors, underwriting rules and funnel optimisation.
• Have experience with backend decisioning systems and their impact on customer journeys and business outcomes.
• Show proven ability with data visualisation tools (e.g., Tableau, Power BI) to create dashboards and actionable insights.
• Be proficient in designing and evaluating A/B tests and campaign performance analytics.
• Demonstrate excellent communication skills, with the ability to present complex insights to stakeholders at all levels, including C-suite executives.
• Hold a degree in a numerate discipline (e.g., STEM or economics) or equivalent professional experience.

• Competitive salary
• 25 days annual leave
• Private Health Cover via Bupa
• Cycle-to-Work Scheme
• Subsidised Nursery scheme
• Subsidised Gym Membership
• Hybrid working (2 days from home)

Commitment:

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Please note that all offers of employment are conditional on us obtaining satisfactory pre-employment checks, including a DBS check, a credit check and employment references.