Senior Marketing Executive (Practices)

Description

FreeAgent 🚀

FreeAgent is:

• One of the UK's most popular small business finance apps with over 90,000 customers. We help small businesses sort out the mess and the stress of managing their business finances
• Loved and adored by customers. We have an NPS of 70 (which is considered "exceptional")
• Rated ⭐⭐⭐⭐⭐ on Trustpilot. See what customers say

This is your chance to come and shape the future of small business banking and accounting!

Make a difference 💫

It's an exciting time in the accounting and banking space. We're seeing a revolution in the FinTech industry, and government initiatives such as Making Tax Digital and Open Banking have opened up new features and products for customers.

The technology in this space is changing rapidly and at FreeAgent we're working on the cutting edge. We're focused on providing the best possible user experience for our growing customer base.

Creating the best place to work 👩🏽‍💻

We want people to be productive, to have career opportunities, to be focused on meaningful work and to have an excellent work/life balance. We like to think we work smarter, not harder, which is why we stick to a 35-hour working week and still Get Things Done.

The Role 👷

In this role, you'll be responsible for generating marketing qualified leads from UK-based accountants and bookkeepers and assisting in converting these leads to signed accounts. To do this you'll undertake both awareness raising and direct response marketing and collaborate closely with our sales team.

Day to day you'll be

• Planning and delivering marketing campaigns from brief to execution and measurement
• Creating and optimising paid advertising campaigns
• Delivering digital marketing according to best practices.
• Working with media partners to deliver and optimise agreed activity
• Developing and managing relationships with key stakeholders across the business
• Identifying key opportunities to raise awareness of FreeAgent among accountants and bookkeepers and generate lead
• Tracking, monitoring, analysing and optimising campaign performance
• Analysing and sharing competitor activity
• Managing segmentation to plan and deliver the best results for each audience

You 🙌

We're looking for

• Strong planning, project and time management skills
• A strong track record of direct response marketing and lead generation with B2B audiences
• Experience of managing multiple stakeholders across different business areas
• Experience of running digital marketing campaigns
• Experience of customer segmentation and customising campaigns for a high level of relevancy and engagement
• An appreciation of the importance of strong and consistent branding
• The ability to judge creative and give clear feedback to internal or external agencies
• Strong analytical skills and experience of using web analytics and CRM systems (ideally Salesforce)
• Excellent copywriting skills with a great grasp of grammar
• The ability to create detailed and clear briefs for in house creative teams and external agencies
• Experience of working in a SaaS environment may be advantegous

To succeed in the role, you'll:

• Be numerate and analytical; able to work with complex data sets to analyse activity
• Have excellent interpersonal communication skills and be able to give and receive thoughtful and constructive feedback
• Be able to prioritise and make decisions under pressure
• Be collaborative and able work effectively as part of a small team and the wider organisation, and be willing to share information and knowledge with the rest of the team
• Have a high level of self-motivation

Benefits 🎁

Annual salary £28,000 - £33,000 depending on experience, plus we provide a comprehensive package of employee benefits, which have been carefully selected to protect you, to promote healthy lifestyles, and to give you peace of mind. You can read more about these on our website.

Applying for the role ✍

Our application process is simple; just upload your CV and answer a few questions about why you are interested in this opportunity.

Our selection process involves a phone interview, a practical exercise and a visit to our beautiful Edinburgh office so you can meet the team. We work hard to make the process as straightforward, transparent and enjoyable as possible.

We really care about building an inclusive and diverse team, and we welcome applications from people with varied backgrounds and perspectives. We want to make sure that the people who build FreeAgent are reflecting our diverse customer base and bringing with them a range of ideas and experiences. What unites us is an openness to suggestions, and a drive to solve problems in the best way possible.

Don’t forget to tell us about why you think FreeAgent is the right place for you to make a difference!