Description
Objective of the role:
We are seeking an experienced Marketing Manager with experience in B2B marketing in the life science, healthcare or SaaS business industries.
The role will cover a broad range of marketing activities from the company website, product marketing, digital marketing and lead generation, to in-person and digital events, conference strategy and attendance schedule.
This role will be critical in supporting the commercial team to develop high-quality and innovative marketing plans that contribute to annual targets for customer acquisition, retention, and engagement.
Key Responsibilities:
- Lead generation workflow from identifying future customers, nurturing interest in products and services, and tracking conversion to sales.
- Product marketing, including product positioning, value propositions and messaging which resonates with customers and the market.
- Create marketing and sales assets, providing support to account teams as needed.
- Lead the planning, coordination and execution of hosted in-person and digital events.
- Lead on the company’s conference strategy, including CEO speaking opportunities, sponsorships and exhibition stands.
- Execute digital marketing activities such as paid search, display ads, retargeting, email campaigns and social media adverts.
- Oversight of the company website, updating and creating new landing pages and content when necessary.
- Manage the events budget, communicating regularly with the senior leadership team and creating regular reports on campaign performance.
- Identify areas of growth and optimisation within the marketing function to drive further success and ROI.
Requirements - 5 years + experience in B2B marketing in the life science, healthcare or SAS business industries.
- Proven track record of a data driven strategic approach which has created value and driven revenue growth.
- Ability to translate product features into simple compelling messages that resonate with prospective customers, partners and the sales team.
- Competent at using CRM software such as Salesforce and its email builder Pardot.
- Proficient at using design tools such as Figma, as well as market and competitive intelligence tools to inform go to market campaigns such as leadfeeder.
- Self-motivated and results-oriented, with the ability to work independently and meet targets. Strong sense of ownership and proactive attitude.
Benefits - Hybrid and agile working environment - flexibility over how, where and when you work. Choose your days in the office from week to week to suit your life/work balance
- 25 days holiday allowance (plus bank holidays) – ability to roll holiday
- Private medical insurance
- Enhanced maternity and paternity leave
- Learning & Development Budget for each employee
- Opportunity to work overseas for some parts of the year
- Discretionary bonus