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Senior Marketing Operations & Analytics Associate

Bitwise Asset Management
Full-time
On-site
San Francisco, California, United States
$120,000 - $145,000 USD yearly
It’s rare that a new asset class is born. Nevertheless, we’re witnessing exactly that with the rise of crypto. Over just the last few years, crypto has evolved from an embryonic $50B market to a growing $3T+ juggernaut. At Bitwise, we believe that crypto has reached a turning point, and is headed north of $10T over the next few years. 

This is an exciting moment for Bitwise as a firm. For seven years, we have established a track record of excellence managing a broad suite of index and active solutions across ETFs, separately managed accounts, private funds, staking solutions, and hedge fund strategies. This year, we crossed $12B in client assets and are growing quickly. Thousands of financial advisors, family offices, and institutional investors partner with Bitwise to understand and access the opportunities in crypto. We are known for providing unparalleled client support through expert research and commentary, a nationwide client team of crypto specialists, and deep access to the crypto ecosystem. 

Currently, Bitwise is a close-knit team of 90+ professionals. Think of us as a mix of an asset manager and a tech start-up. We’re backed by some of the most accomplished investors in venture capital and veterans of the financial services world. We love working together, we love what we do, and we’re excited about what’s ahead.

We’re looking for an exceptional individual to join our team and take on important responsibilities to help Bitwise scale. You will report to the Head of Growth Marketing and will play a key role in the development and execution of Bitwise’s marketing data strategy. There will be a lot to learn, a huge impact to be had, and some lifelong relationships to be built along the way.

What You Will Do:

    • Help drive marketing’s data strategy, ensuring that we have the data that we need in the places that we need it to drive marketing objectives.
    • Track and report on the performance of integrated marketing campaigns, deploying models and dashboards used in forecasting, CAC, LTV, and ROI measurement.
    • Support high-priority marketing data analytics initiatives such as lead scoring, account mapping, and attribution models across marketing channels (content, events, social, paid media, etc.)
    • Help to optimize Bitwise’s full MarTech stack (including Salesforce, Pardot, Mixpanel, Google Analytics, Seismic, and Mode). 
    • Manage email campaigns including deployment. 
    • Plan and execute email campaigns with marketing automation capabilities, including dynamic content, subscription types, active lists, and workflows.
    • Drive improvements in campaign and email performance by standardizing plans for AB testing and optimization. 
    • Manage our tags, maintain fields, and ensure data consistency across our Web CMS and campaign assets. You’ll govern the usage of web, email, event, social media and document metadata for optimal engagement scoring.
    • Liaise with the Engineering team and content owners to help project manage website updates and improvements.
    • Work closely with internal sales enablement team to ensure lead lists are clean and formatted for timely upload
    • Support Bitwise literature updates to print vendors and ensure timely deliveries for the Sales team.
    • Be a team player, ready to roll up your sleeves and help wherever you can.

Who You Are:

    • You have a bachelor’s degree or equivalent. 
    • You have 5+ years of combined experience in marketing and operations/analytics roles.
    • You have 2+ years of experience building and maintaining dashboards. Mode and Mixpanel experience is a plus. 
    • You have 2+ years of hands-on admin experience in marketing automation using Pardot. 
    • You have first-hand familiarity with how Salesforce and Pardot is leveraged by marketing and sales organizations.
    • You’re fluent at manipulating data through sorting, filtering, pivoting, grouping, data visualization, etc. 
    • You have strong knowledge and understanding of paid media, email, and social media analytics and optimization. 
    • Your first-hand experience with agile project management (sprints, scrums, etc.) is a plus.
    • You have exceptional time management, organizational, and self-motivation abilities. Your work ethic is a source of pride. You know how to prioritize tasks and to deliver projects on time. 
    • You are team-centric and care deeply about your relationships with the team. 
    • Your style is like ours: high-energy, positive, caring, deliberate, self-aware, curious, and open-minded, inclined to take ownership to get the best outcome but happy to transfer or share ownership with others. 
    • You’re proactive in pursuing what you want, you take pride in your ability to communicate and connect with others, and you’re always looking to improve.
    • You’re up for joining a small, fast-growing firm. You have willingness and enthusiasm to learn new topics and be flexible in a rapidly evolving company and space. And you’re excited to go all in on crypto. 

What We Offer:

    • Compensation: $120,000-$145,000 salary + equity 
    • Equity compensation as a component of all offers
    • Health insurance, including dental and vision plans
    • Health, Dependent Care and Commuter Flexible Spending Accounts
    • Paid Parental Leave
    • Life insurance; short- and long-term disability plans
    • Company-funded 401(k) plan, no matching required 
    • Unlimited PTO
    • 10 paid company-wide holidays
    • Office spaces in San Francisco and New York
    • Meals and snacks provided in office
    • Paid company cell phone
    • Bitwise “Buddy” Program (30-day new-hire success program)
    • Annual birthday and anniversary gifts
    • Company-wide events including annual holiday party
    • Internal Women of Bitwise (WOB) group with fun events 
$120,000 - $145,000 a year
Bitwise is an equal opportunity employer. We are committed to building a team of people with a variety of backgrounds, perspectives, and skills. It is the policy of Bitwise to ensure equal opportunity. All candidates are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected characteristics.
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