Senior Marketing Specialist
KytopenThe Sr. Marketing Specialist reports to the VP of Marketing and will be responsible for developing and executing a range of Kytopen’s marketing efforts for lead generation to drive sales of the Flowfect Tx™ platform and its future product portfolio. This key team member will be responsible for conference / tradeshow management, creating impactful marketing campaigns, overseeing creative design, supporting the development and maintenance of marketing collateral and sales and marketing enablement tools, maintaining the Kytopen website, and supporting Business Development, Key Opinion Leaders, and investor events.
Key Result Areas:
Collaborate with Product Management, Sales, and Key Opinion Leaders to identify and design marketing programs.
Plan and execute digital marketing strategies including email, social media marketing campaigns, SEO/SEM, website, and manage the effectiveness of each to increase conversion.
Own lead generation and awareness activities to support sales, distributors, and business development teams.
Collaborate with Product Management and Application Scientists to generate and maintain marketing collateral and sales tools in various forms (brochures, sales presentations, videos, etc.) for deployment across multiple channels (print, presentations, web, social media, etc.).
Organize and manage sponsorships, conferences, and tradeshow presence.
Own management of Kytopen’s CRM. Ensure that new leads are processed.
Lead Kytopen’s brand awareness and brand management activities including rigorous implementation of brand guidelines.
Utilize analytical tools to measure and report the performance of all marketing activities.
Develop and manage third party vendor relationships and production of creative content to drive overall brand and product strategies.
Manage projects to time and budget.
Education and Experience Requirements:
Bachelor’s degree in marketing, business management, life sciences, or equivalent experience.
Related marketing experience (1-4 years), life science marketing is preferred.
High-energy, motivated, and flexible individual who can work well in a dynamic cross-functional environment.
Experience with event management (organization and execution of events).
Demonstrated experience with digital marketing channels (social media, webinars, website, etc.) and tools (HubSpot, Mailchimp, WordPress marketing automation, etc.) preferred.
Strong working knowledge of MS Office (Word, Excel, and PowerPoint). Intermediate design capabilities (CANVA and Adobe Creative Suite).
Experience with website analytics tools such as Google Analytics a plus.
Collaborates easily and effectively with an ability to influence without direct authority
Exceptional communication, organization, analytical, digital, project management, and planning.
Ability to review analytics and make decisions from data.
Ability to handle multiple projects simultaneously.
Desire to work in a small, early-stage company setting with an ability to lead and execute multifaceted tasks in an ambiguous and fast-paced environment.
Benefits:
We are a values-driven, creative team, and we know that we’re only successful because of the talented people on our team. We offer competitive compensation including a 401k match and equity, a comprehensive package of health benefits, and a supportive work environment that includes hybrid work schedules, flexible vacation, paid family leave, and continuing education support.
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Kytopen, we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway!
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Kytopen’s Core Values:
Impact: At Kytopen, our work has the potential to provide real, tangible benefits to patients. We strive to make a measurable difference for each other, our external partners, and users of our technology.
Resilience: We adapt to change and come out stronger as a result. We persevere through new challenges and have the capability and flexibility to rebound and discover new solutions.
Integrity: We are committed to doing things right the first time. We stand by the quality of our data and build trustworthy and productive partnerships. We receive feedback with commitment to transparency and continuous improvement.
Inclusivity: In the Kytopen community, every voice matters. We actively foster a welcoming, collaborative environment where team members are people first, and can build upon their relationships with each other to innovate and solve problems. We have a growth mindset, and consistently challenge our biases.
Passion: We are ALL IN, because we know that what we do counts.