Senior Product Marketing Manager
ADUS-AdobeOur Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
We are seeking a Senior Product Marketing Manager to help craft our business goals and drive our GTM strategy for AEM Assets. In this role, you will partner with product teams to create the product roadmap and align priorities with overarching business objectives.
Responsibilities:
Define and execute comprehensive go-to-market strategies to achieve business objectives.
Collaborate with product teams to develop and refine the product roadmap and drive customer value.
Take ownership of business initiatives, including long-term planning, identifying areas for growth, analyzing Total Addressable Market (TAM) opportunities, and delivering Quarterly Business Reviews (QBRs).
Develop compelling customer-facing content, including presentations, blogs, and webinars, showcasing exceptional communication skills tailored to diverse audiences, such as executives, analysts, customers, field sales, partners, and cross-functional teams.
Lead cross-functional collaboration with teams such as campaign marketing, pricing and packaging, finance, and business planning to ensure successful product launches and attainment of business growth targets.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field
Proven track record of successful product marketing experience, with a focus on defining and driving go-to-market strategies. Enterprise software experience preferred.
Strong analytical skills and the ability to use data to identify growth opportunities and analyze business/market trends.
Excellent communication and presentation skills, and the ability to engage and influence diverse stakeholders.
Experience leading cross-functional teams and collaborating with departments - campaign marketing, pricing and packaging, finance, and business planning.
Ability to thrive in a fast-paced, matrixed environment and manage multiple priorities .
Candidate should be resourceful, proactive and creative to drive business growth for AEM Assets.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
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