Senior Product Marketing Specialist

Location: Work remotely anywhere in the UK!
Salary: £80,000 - £90,000
Bonus: 10%

Hey, we’re CybSafe! Let us introduce ourselves 👋

WE BELIEVE that everyone deserves to live in a better and more secure digital world 🌍
WE’RE ON A MISSION and we’re fundamentally transforming the way society addresses the human aspect of cyber security 🚀
OUR VISION is for a world in which everyone uses tech confidently and safely 🤝

We’re a tribe of risk-takers, game-changers, free-thinkers and doers. And we’re passionate about the impact we have on our planet through our software and our voices.

Entrepreneurial. Passionate. Creative. Data-driven. Effective. Ethical.
If these resonate with you, come join us and make a difference 💫

Equality, diversity, inclusion and belonging - we don't just talk the talk...

We believe in being a diverse and inclusive tribe.
There are no excuses for anything less.
You can take a look at what this means at CybSafe here.

Please let us know of any adjustments you may need to support you with your application.

Your role in this mission

Product marketing is the linchpin that connects our product strategy to the tactics that we need to drive success in sales and marketing and accelerate product revenue growth

You will be pivotal in the creation of value messaging and how our approach delivers far more than our competitors.  You know our customers and buying personas and how they make their buying decisions. You back up organisational plans and strategies with data and market evidence and use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sellers and partners. You collaborate with your peers in marketing and on the product and sales/channels teams.

This role requires strategic thinking, a deep understanding of CybSafe products and how to demonstrate business value from them, as well as skilled content writing and communications.  

A positive attitude, great energy, strong communication and cross-functional collaboration skills are a must.

Some of the things you'll be looking after:

• Product marketing strategy - develop the overall strategy for the product marketing function to increase pipeline, win percentages, ARR growth, and market awareness across the entire platform
• Market intelligence - be the expert on our customers and influencers, how they buy, and their key buying criteria
• Competitive intelligence - understand the competitive landscape, be the expert on our competition, how they are positioned, and how we win. Enable the sales team to effectively compete against our key competition through training, battlecards, etc.
• Collaborate with product management and communications/brand to develop product positioning and messaging that resonates with our target buyer personas
• Act as a thought leader for CybSafe in external customer meetings, speaking engagements, and written assets (e.g., blogs, PR, analyst briefings)
• Work with peers to create, manage and execute the marketing plan
• Work with our top-notch design team to create compelling content including web pages, eBooks, white papers, solution briefs, data sheets, videos, and other assets as needed to effectively engage customers
• Continually look for ways to test and optimise the content and format of our product messaging, to enable our sales teams to present the right message and materials to the right buyers at the right time.
• Work with the product team to coordinate seasonal releases, and manage the cross-functional implementation of the plan
• Understand and support our sales channels. Work with enablement to develop plans to train sales/SDRs on the problems we solve for customers, develop internal tools and collateral, and develop a plan to brief sales on how to use it.
• Develop relationships with key analysts and influencers and actively drive inclusion, coverage, and favourable ratings for CybSafe.

You'll bring to the tribe:

• Leadership skills - the ability to speak with confidence about CybSafe and the security awareness & training/HRM space to high-level audiences.
• Domain expertise - cybersecurity (SA&T/HRM preferable), target customers, personas, customer buying journeys.
• Sharp writing and presentation skills with a knack for writing in our brand personality.
• Passion for disrupting the market by introducing innovative solutions that bypass traditional approaches.
• Ability to craft both value-based and feature-focused messaging for multiple audiences.
• Proven ability to take initiative, anticipate needs, and exercise independent and sound judgment.
• Track record of creating presentations, web pages, brochures, and other materials tailored to resonate with multiple buyers.
• Ability to juggle multiple projects and manage communications from different sources with clarity and speed.

We’re a remote-first Tribe, that you'll always feel part of 👥

Our team is all over the UK and North America 🇬🇧 🇺🇸
We get together in person twice a year for our CybSummits and have lots of virtual events too! Wherever you are, you can fully participate in all of our get-togethers and team meets. We get up to all sorts of social activities, from cycling to crafting, we have something for everyone…🧶

And we’ll make sure you are cared for and rewarded

Below are just some of the benefits you'll receive as a valued member of the CybSafe Tribe! More here 👀
🌍 remote-first policy with access to our London HQ!
⏰ flexible working arrangements
💷 annual professional development budget
🖨️ work-from-home set-up budget, with an annual maintenance allowance
🏥 AXA private medical insurance
📆 25 days’ paid leave + bank holidays + your birthday off
📈 share options
🎄 2-week Christmas shutdown
🧳 twice a year in-person CybSummits

So, what’s next?

We aim for maximum honesty and transparency at CybSafe, so take a look at our application and interview process for this role here!