Senior Social Media Executive

Are you ready to take your passion for social media to the next level? Do you love to work in a fast-paced, dynamic environment where creativity and innovation are celebrated? If so, we have the perfect opportunity.

We are seeking a Senior Social Media Executive who lives and breathes social media and is ready to make a big impact on our digital presence. You will be lucky enough to work closely with the Senior Social Media Manager being at the forefront of our social media strategy, helping us engage with our audience like never before.

Your Team

We’re boohoo, and we’re a brand on a mission. We want to be everything for fashion, for everyone. Customers count on us for the latest trends, collections and inspiration so they can have the wardrobe of their dreams. Dropping over 500 new products a week means our customers have choice, can look their best, feel confident and be empowered.

Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, utilising creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.

What you'll be doing

The primary focus for this role is to manage the execution of various marketing initiatives to grow our social media following and digital presence. Reporting directly to the Senior Social Media Manager, the Senior Social Media Executive will work with our social media team to drive forward Boohoo’s social media presence, producing visual social media content and engaging with our audience.

Our ideal candidate is a social media obsessive with a strong understanding of social media and core marketing concepts, and who can develop creative ways to generate buzz on social. They will understand the nuances between the key social platforms with an ability to adjust content and tone-of-voice accordingly.

The role is carried out in support of the overall marketing strategy and goals. This involves closely liaising with the communications and brand teams to ensure content is social-first and in keeping with our brand identity along with KPIs for driving traffic to the website and increase sales.

Responsibilities

Content

• Support the Senior Social Media Manager in creating, planning and delivering social media plans across all social media channels, including but not limited to Instagram, TikTok, Facebook, Twitter, Pinterest and YouTube.
• Be an expert in content creation, everything from editing to content ideation, this person should live and breathe content.
• Confident in hosting LIVEs, comfortable being one of the faces of our channels.
• Planning, shooting and editing social media first, iPhone shot content on campaign shoots
• Maintain our social media channels with fresh new content by organizing and coordinating all necessary assets, liaising with various departments across the business, freelancers, agencies and third parties and delegating to other members of the team where necessary
• Assist in execution of new initiatives to help grow the social fan base across all of our channels, including building relationships with external brands for prize giveaways
• Remain proactive across all new emerging technologies, channels, tools and trends
• Participate in the development of social media strategies and key programming throughout the year
• Assist in general social media and digital responsibilities including special projects with influencers and talent to gather content and strengthen the relationship

Reporting

• Update and distribute weekly reporting on our social media platforms and our competitors
• Regular reporting across all our promotions including regular tracking throughout whilst we host competitions simultaneously.
• Conduct regular competitor research to ensure boohoo’s social media strategy remains ahead of the competitive set.

To succeed here, you have to love working at pace. It’s relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We’re passionate, agile, creative and one team.

• 2 years minimum experience working in a Social Media role on socials, at a PR / Content / Media agency or brand
• Proven track record of delivering successful social campaigns and hitting business KPIs
• Strong understanding of the nuances of different social platforms and the ways audiences consume content on them
• Strong image and short form video editing skills, including how to shoot and edit within TikTok
• Experience in creating social media proposals across BAU and campaigns
• Good analytical understanding to organise and interpret data. Proficient in Microsoft Office and basic understanding of Google Analytics
• Ability to work under pressure and at a fast pace; Flexible and adaptable to change.
• Strong relationship builder; Communicates effectively to achieve the goals of the social media team along with the wider marketing team
• Excellent attention to detail
• Demonstrates a creative flair
• Willingness to go above and beyond to deliver campaigns, working to tight deadlines with a can-do attitude
• Utilises self-motivation and initiative
• Proactively delivers job related training for all department members.

• 25 days holiday plus bank holidays
• Discretionary bonus scheme
• Company share scheme
• Life Assurance
• Company Pension Scheme
• Flexible working hours
• Free onsite Gym
• Employee assistance programme including 24-hour confidential helpline
• Our Reward Platform allows you to tailor your benefits to suit your needs - such as Private Healthcare, Dental and Healthcare Cash Plans, a Cycle2work Scheme and plenty of fun anytime benefits such as coffee club or virgin experience days.
• 40% discount across 8 brands, 20% discount on Debenhams
• Discount & Cashback portal
• Season Ticket Loans
• Learning and development support and opportunities both internally and externally
• Our social calendar? Next level!

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