Senior Social Media Manager (LinkedIn)

Welcome to The Marketing Practice. We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 400 B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards.

We thrive on identifying, recruiting, and nurturing talents and you're next on our list! We trust you to manage your own time, we help you amplify your skills and create a career that not only defines success but reflects the genuine joy of mastering your craft. 

What we are looking for

As the Senior Social Media Manager, you’ll take ownership of the delivery of organic and paid Social Media projects against the plan and targets. Working closely with junior members of the team and other resources, you’ll take both a creative and commercial approach to campaigns and projects and accountability for the successful delegation and distribution of workloads to achieve deadlines and results. Part of your role will also see you line-manage and mentor junior members of the team.

You’ll be highly enthusiastic about all things social media and always looking for new innovations and best practices to share internally and with clients to continually improve current activities and future propositions. As a Senior Manager, you’ll also have exceptional operational, project management, and communications skills and be able to build and maintain successful day-to-day relationships with clients and colleagues to win and retain new business.

What you will do

Support new business activities:

• Take the lead with pitching to client services teams on content that can be used to win new business.
• Lead pitches and RFPs, inputting with your own strategic insight.

Client growth:

• Lead with the creation and selling of new Social Media propositions to client teams.
• Run Social Media workshops for clients, both face-to-face and online.
• Support your director to help retain paid and organic Social Media work.

Client management:

• Take the client and internal briefs and produce Social Media plans that meet or exceed the objectives.
• Lead daily communication with clients and internal client service teams to ensure all briefs and deadlines are met effectively on time and to spec.
• Support your director with face-to-face and online meetings with new and existing clients and take the lead in presenting social media propositions.

Planning and strategy:

• Lead the planning of organic and paid Social Media campaigns and projects across multiple platforms.
• Support Media teams with the strategy of paid Social Media campaigns.

Activation:

• Set up, manage, and optimise different types of paid Social Media campaigns.
• Approving creative and the management and scheduling of content.

Campaign management and delivery:

• Manage costs incurred and revenue generated from Social Media platforms.
• Suggest and implement new ideas, improvements, and optimizations to existing campaigns and projects to improve performance.
• Problem-solve, taking the lead in proposing solutions to any campaign issues that may arise, communicating your recommendations back to the internal team.
• Lead internal calls to help ensure the delivery is on track. Support and guide junior members of the team with any campaign issues.

Reporting:

• Track, measure, analyse, and report on the performance of Social Media campaigns and projects regularly.
• Share results, insights, and recommendations internally and with clients.
• Speak up and provide solutions to internal teams if the results aren't delivered.

Insights:

• Take an interest in current trends, and technology, developing your knowledge.
• Support your Director with the Social Media strategy by staying on top of current trends, technology, and best practices to make recommendations to the wider team.

Mentorship:

• Share and champion best practice social media.
• Develop the skills of team members through on-the-job coaching, support, and guidance.
• Create a positive team environment.
• Provide ongoing feedback and coaching to support career development.
• Successfully onboard and train new hires onto the team.
• Manage, inspire, and motivate direct reports.

Who you are:

• A desire to excel in a Social Media career.
• Very good communication and project management skills and ability to present with confidence.
• Ability to plan and prioritise multiple workstreams and escalate where necessary.
• Positive, resilient attitude, proactive in all things.
• Ready to challenge thinking to get the best outcomes for clients.
• Able to see the bigger picture, whilst also appreciating the details.
• Calm and consistent under pressure.
• Results-oriented, with a flair for using analytical skills to pull actionable insights from data.
• Very experienced with using Social Media tools.
• Strong working knowledge of Microsoft PowerPoint and Excel.
• Very strong understanding of LinkedIn and Meta.
• Strong attention to detail and multitasking skills.
• Able to write compelling short-form copy.

What you will need:

• At least five years of experience managing Social Media campaigns and projects,
• Several years of experience working agency and/or client-side within a similar B2B role.
• Previous management experience in line management and mentoring.
• Highly experienced in strategic planning and implementation of organic and paid Social Media campaigns.
• Highly experienced in running Social Media campaigns which include planning, setup, optimisations, budget management, and reporting against KPIs.
• Experienced using various Social Media platforms in a professional capacity.
• Evidence of developing and delivering successful B2B marketing campaigns in response to complex business challenges
• Experience in managing key client and partner relationships and comfortable communicating at the Manager and Director level, both internally and externally.
• Experience in Social Media measurement and performance metrics.
• Strong knowledge of Excel.
• Experience and exposure within other areas of Paid Media is a bonus.

What we offer in return:

• Generous and flexible holiday allowance (“Plentiful PTO”) 
• Shutdown between Christmas and New Year 
• Private healthcare and dental insurance  
• Group income protection 
• Salary sacrifice pension scheme and support on financial health through our pension provider
• Access to Unmind, our wellbeing platform
• Parental leave – primary caregiver 12 weeks full pay + 12 weeks 50% pay, secondary caregiver 12 weeks full pay that can be spread over 12 months 
• Use our portal to access discounts and cashback at plenty of retailers
• Cycle to work scheme
• Sustainable Future Giving, helping create a positive impact on our planet by donating to plant trees, tackling our impact, and helping to reduce emissions
• Employee focus group, Social Impact, and MOSAIC team supporting our diversity and inclusion commitments
• Team, office, and regional socials

Diversity equals increased creativity, which equals better results for all. We’re committed to equality of opportunity and applications from all individuals are encouraged. If you have a disability or additional need that requires accommodation, please don’t hesitate to let us know.