Senior Strategist, London

We are looking for a Senior Strategist with a strong focus in social strategy who can work on a variety of tactical to long term briefs, with a hands on focus towards guiding and bringing together creative execution - a true hybrid who can consider the wider strategic view alongside executional creative guidance and context.

Who are you?

This role is suited for strategists who want to keep progressing their seniority while getting more hands on with that creative and executional guidance.

You’re a strategic thinker that has spent several years delivering best in class, impactful social strategies at a social / influencer agency.

You love nothing more than unpacking and understanding a complex client brief and translating it into a clear strategic framework that creatives can use as a jumping off point for coming up with cutting edge creative. You enjoy working on strategies that have direct creative impact, helping to guide better execution and creative concepting.

You’re comfortable taking audience and behavioural data, mixing it with platform insight, trends and opportunity to construct high-performing campaigns that bring brands, audiences and creators together in authentic and meaningful ways. You have a firm knowledge of measurement frameworks, and a keen understanding not only of how to deliver success for clients, but the ways we can measure and prove the value in each campaign.

You’re an expert at distilling strategy down to what’s necessary, enabling creative and production teams to execute effectively off the back of it.

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

Senior Strategist

Reporting of the role

Executive Director, Creative Strategy

Overview of the job

We are looking for a Senior Strategist with a strong focus in social strategy who can work on a variety of tactical to long term briefs, with a hands on focus towards guiding and bringing together creative execution - a true hybrid who can consider the wider strategic view alongside executional creative guidance and context.

You’re a strategic thinker that has spent several years delivering best in class, impactful social strategies at a social / influencer agency.

3 best things about the job

• This role is suited for strategists who want to keep progressing their seniority while getting more hands on with that creative and executional guidance.

• You’ll work on the cutting edge of the influencer space, helping to solidify executions with a strong tech backing and the ability to directly connect with creators in the space.

• The role will scale across multiple client sets and timelines, keeping your workload fresh while working with some of the biggest brands in the world.

Measures of success – In the first few months, you would have:

• Unpacked and understood complex client briefs and translated them into clear strategic frameworks that creatives can use as a jumping off point for coming up with cutting edge creative.

• Worked on strategies that have direct creative impact, helping to guide better execution and creative concepting

• Taken audience and behavioural data, mixing it with platform insight, trends and opportunity to construct high-performing campaigns that bring brands, audiences and creators together in authentic and meaningful ways

• Leveraged your knowledge of measurement frameworks, with a keen understanding not only of how to deliver success for clients, but the ways we can measure and prove the value in each campaign.

Roles & Responsibilities:

• Brief interrogation: Breaking down and interpreting client briefs, leading strategy workshops both internally and externally with clients

• Insight & research: Guiding the team through research to uncover insights that can tee up the strategy and creative execution across social and the creator space

• Industry expertise: Staying up to date on platform and audience specific trends, content formats and creative developments from across the social and influencer landscape

• Devising strategy: Building strategic frameworks in response to brief that can be used by the creative team as a platform to build from

• Pitching: selling in your strategy by taking clients with you on the journey of how you got there

• Creative briefing: Can effectively distil and brief in a creative team to help bring a strategy to life

• Distribution strategy: Should have a keen understanding of both organic and paid distribution methodologies, and be able to combine them in the right way to deliver successful campaigns

• People management: Giving feedback and helping more junior team members build out strategies that will deliver on the aims of the brand

What you will need:

• You are a strategist in a social / influencer marketing agency

• A social l native with a history of delivering socially led branded content strategies

• An independent thinker with experience distilling complex client briefs and transforming them into strategically-led creator campaigns

• Have a keen understanding of influencer marketing and the way in which brands can leverage influencer content across to deliver outcomes across the sales funnel

• An expert at content executions across all leading social networks, with a specific emphasis and experience working across Instagram, TikTok and YouTube

• Experience turning data points into insights to better inform and de-risk strategy work - using platform data, past campaign data and audience / behavioural data

• Have a keen understanding of paid and organic distribution methodologies

• Ability to handle pitch and RFP scenarios with rapid turn around

• A self-starter, doesn’t need to be told what to do/what needs to be done, can see the gaps and proactively steps in to fill them and offers solutions

• Continuously seeks out opportunities to learn from wider business functions and apply learnings to your work

• A proactive project manager who is confident planning complex projects and ensuring all parties are held accountable for their contributions to work

• A creative storyteller, you are a natural at bringing people on the journey with you, pitching strategy to senior stakeholders both internally and externally - talking to clients, pitching and presenting work

• Solid communication, organisational and time-management skills - Ability to manage competing priorities and workloads

• A team player who can work closely with our creative team to ensure all concepts align with the strategy and deliver on the client's goals

• Creatively curious, enjoys contributing to brainstorms to develop and refine exciting creative ideas

• Collaborative spirit, able to work across many functions and build rapport quickly

• Proactive, continuously seeks out opportunities to learn from wider business functions and apply learnings to your work

• Able to work comfortably across Google Slides and docs

A few of our core benefits:

• Private Healthcare through Vitality

• Wellbeing support through Vitality including EAP & Mental Health cover

• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.