Social and PR Co-ordinator - focussing on the Chinese Market

Reports to:

Partnerships Manager

Job Overview:

The Social and PR Co-ordinator will be responsible for looking after and reporting on our Chinese social media accounts. Including but not exclusive of RED, Weibo + WeChat.

Responsibilities and Duties:

• Manage relationships with key opinion leaders (KOLs) influencers, agents, MCNs + stylists in the Chinese fashion space

• Develop and execute influencer marketing campaigns to drive awareness and support product launches

• Leverage existing influencer relationships and build new connections with fashion / Gen-Z influencers with large followings (preferably >50K+ followers)

• Monitor industry trends and competitive activity to identify new influencer partnership opportunities

• Research and generate relevant creative content ideas that cater to our Chinese audience 

• Schedule and post all social media content on relevant platforms

• Track and report on the performance of influencer campaigns, optimising strategies as needed

• Engage directly with the community and work with community managers across social channels and customer are platforms

• Support other marketing initiatives as needed, including events, paid media, copywriting, etc

• Write and edit high-quality content for socials and occasionally PR comms

• Proofread and edit content to ensure accuracy and consistency

• Fluent in mandarin (written and spoken)

• Experience overseeing both Western and Chinese social platforms -including Instagram, TikTok RED, Weibo, WeChat

• 2+ years of experience in influencer marketing or community management, preferably in the fashion / Gen-Z market

• Proven track record of building and maintaining strong relationships with KOLS / influencers

• Confident with excellent communication and networking skills 

• Proactive, positive attitude

• 50% Employee Discount
• 24 days holiday per year (plus bank holidays)
• A paid day off on your birthday
• A paid moving day per year
• Hybrid Working Arrangements - 1 day per week WFH
• Pension Scheme
• Bonus Scheme
• Employee Assistance Programme for you and your family
• £500 employee referral bonus scheme
• Local Business Discounts (fitness, beauty etc)
• North-West London office location directly located next to good transport links
• Casual office dress code (your style of dress is up to you, wear what you feel best in)
• Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
• Regular Office Social Events (e.g. payday socials)