Social Media Executive

Job Title: Social Media Executive

Location: London, UK

About Us:

We are BARBRI, a leading legal education specialist who has supported more than a million people worldwide in preparing for the U.S. bar exam and the Solicitors Qualifying Exam. We are a friendly, dynamic and forward-thinking bunch, dedicated to empowering students and employers with the skills and knowledge they need to succeed. We’re on a mission to make the legal profession more diverse and representative of the people they serve!

We thrive on creativity, innovation, collaboration, and delivering impactful content that resonates with our diverse audience across platforms.

About You:

You’re a natural storyteller with a camera, quick on your feet with creative ideas, and have a flair for engaging copy. You’re highly organised, adaptable, friendly, and know how to build relationships that matter – whether with a student, a CEO or a team member. You’re equally comfortable working independently as you are bouncing ideas off a supportive team. Above all, you’re passionate about social media, staying ahead of trends and creating content that inspires and informs.

If you thrive on making an impact and creating content that connects with diverse audiences, you’ll fit right in.

About the Role:

In this role, you’ll take the lead in shaping our social media presence across platforms, with a focus on LinkedIn, Instagram, TikTok, and Facebook . You’ll manage our content strategies for B2C (students) and B2B (employers), crafting and curating engaging content tailored to these audiences. You’ll be the bridge between our brand and our online community, ensuring every interaction reflects our voice and values.

Key Responsibilities:

• Design and execute platform-specific social media strategies for LinkedIn, Meta, TikTok, YouTube and other channels as needed to increase followers/subscribers and drive engagement with our target audience(s).
• Craft compelling, interactive content tailored to our different audiences using a variety of formats, from static and animated images to carousels and short-form videos (reels/shorts/stories).
• Write engaging captions, posts and updates using impeccable English grammar and appropriate tone of voice for each audience.
• Engage with our community, respond to comments and messages, escalate queries and build meaningful relationships with followers and in the industry.
• Collaborate with influencers, ambassadors, and students to develop user-generated content (UGC).
• Managing the social media calendar with clearly tagged content by audience, platform and campaign.
• Plan and schedule posts using tools like Agorapulse or Hootsuite, optimising posts for peak performance.
• Monitor performance metrics, providing insights and recommendations to refine strategies and improve results.
• Stay up to date with social media trends, platform updates, and best practices to keep our content fresh and innovative.
• Work independently but with guidance and support from a friendly and collaborative team.
• Liaise with internal teams and external partners to align our social media campaigns with our broader business goals.

Requirements:

• Bachelor’s degree or equivalent qualification.
• At least 3+ years of experience managing social media accounts for an organisation.
• Proven experience with Instagram, LinkedIn, TikTok, Facebook, and a strong portfolio showcasing short-form video, design, and copywriting work.
• Excellent grasp of English grammar, with the ability to adapt tone and style to different audiences with ease.
• Experience with design tools (like Canva or Adobe Suite), and video editing tools (like CapCut or Adobe Premiere).
• Familiarity with scheduling tools (eg Agorapulse or Hootsuite).

• Strong conceptual and creative skills – we love being innovative!
• A sharp eye for detail and proofreading skills.
• Excellent communication skills, confidence, and a friendly, collaborative attitude.

• Top-notch organisational skills (you like a project plan), with the ability to manage multiple projects and deadlines.
• An analytical mindset with a solid understanding of social media KPIs and performance tracking.

• Passion for social media, video, and connecting with audiences, and you’re eager to stay ahead of industry trends.

Nice to Have:

• Experience creating content for both a B2B and B2C audience.
• Experience with marketing platforms (like HubSpot or Marketo).
• Familiarity with Google Analytics although not necessary!

What We Offer:

• A supportive, friendly team culture that values your ideas and creativity.
• Hybrid working, with Tuesdays and Thursdays in the central London office.
• Opportunities for professional development and career growth.
• The chance to work on exciting projects and expand your digital marketing expertise.

How to Apply:
Submit your CV, a brief cover letter, and links to social media accounts you currently manage or a portfolio of your work. Let us know why you’re the perfect fit for this role!

Join us and help shape the future of legal education through impactful and engaging social media content that educates, inspires and helps to open doors to the legal profession!

Thrive Beyond the Basics: Our Perks Package

We believe your dedication deserves more than just a paycheck. That's why we offer a comprehensive perks package designed to support your well-being and fuel your passions. Here's a taste of what awaits you:

• Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
• Work-Life Harmony: We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
• Wellness Programs: Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
• Continuous Learning Opportunities: As an education company, we believe in the power of learning. Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
• Flexible Work Arrangements: We understand the importance of work-life balance. Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
• Opportunities for Growth and Advancement: We're committed to helping you reach your full potential. Benefit from opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
• Employee Assistance Program: Life can be unpredictable, and we're here to support you through challenging times. Access our employee assistance program for confidential counseling, legal assistance, and other support services.
• And More!

At Barbri, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology.

Barbri is an equal opportunity employer and is committed to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We believe that diversity fosters creativity, innovation, and success. We are dedicated to creating an inclusive environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 

Join us in our mission to empower individuals through education and technology. We welcome candidates from all backgrounds to apply and help us build a diverse and inclusive workforce.