Sr. Marketing Manager

JLL empowers you to shape a brighter way.  

Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people  and empowering them to  thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

The Sr. Marketing Manager for our healthcare industry is responsible for partnering with the Head of Industry Marketing and business stakeholders to develop and tell the story for JLL’s healthcare sector capabilities. The goal of this role is to enhance our reputation across the target segments and drive awareness and demand generation initiatives. They will be responsible for developing and executing the industry marketing plan in alignment with business goals.

This role will work collaboratively with marketing colleagues in solution marketing, business line marketing, demand, digital, content and campaigns, design, PR and research to execute multi-channel, multi-touch campaigns.

Responsibilities:

• Create and execute a strategic marketing plan in alignment with the business’s priorities and goals
• Drive the strategy and development of strategic integrated marketing programs to continue to build our brand in the industry and results in marketing generated revenue
• Develop and execute messaging, positioning and go-to-market strategies for our portfolio of solutions – ensuring all externally facing messaging is aligned to our key messages and reflect JLL’s unique ability to address the needs of our customers
• Drive the strategy for market opportunities with new accounts, cross-sell/up-sell and develop a demand map of priority product/service solutions by buying groups
• Manage the spend, invoice tracking and payment of vendors in line with the marketing budget for the industry
• Monitor market and industry trends that could affect client needs and act as an industry subject matter expert
• Partner with our Centers of Excellence to execute the marketing plans and strategies – including coordination of logistics and timing for tactics like webinars, podcasts, videos, media interviews, social media, events, speaking engagements, etc.
• Lead and manage the creation of relevant industry content to support go-to-market activities (Client stories, videos, blogs, white papers, webinars, sponsored content, etc)
• Work with the business, product, marketing and sales leaders to shape campaign themes across a yearlong+ timeframe
• Collaborate with local and business line marketing teams to ensure leverage and adoption of industry campaigns
• Enhance and measure the effectiveness of our industry .com presence
• Act as a point of escalation during the campaign planning, development, execution and optimization process
• Contribute to or build industry-specific buyer personas, or refine existing buyer personas based on industry knowledge
• Collaborate with partners in sales enablement and marketing operations on a well-defined plan for activating content for lower funnel sales initiatives
• Develop and distribute internal marketing materials and presentations to promote a common understanding of the industry strategy and vision to key business line stakeholders and groups

Skills:

• The successful candidate has experience building and executing B2B strategic marketing plans that range from reputation to demand generation activities and are aligned to business goals 
• Ability to link industry offering launches to organizational campaign themes and goals
• Listening, probing and interpreting needs of the business
• Strong executive presence, stakeholder management, writing and presenting skills
• Strong creative/ marketing writing and presentation skills
• Proven ability to participate in and influence cross-functional teams
• Strong project management skills to prioritize high impact activities and keep complicated projects moving forward
• Insight gathering and analysis from multiple internal and external data sources (e.g. data providers, social analysis, engagement scores)

Qualifications

• Bachelor’s degree in marketing, communications, business or related field
• 7+ years of b-to-b marketing experience
• Ability to manage junior members of the team in-directly
• Proven experience working with multiple marketing and sales functions to deliver superior results
• Proficient in CRM, marketing automation, web analytics and business intelligence (reporting and analysis tools)
• Customer- and market-driven orientation with proven record of supporting sales to meet or exceed pipeline and revenue targets
• Demonstrated strong listening, information gathering and skills for uncovering and defining deliverables, needs and outcomes
• Experience creating and implementing proven successful demand creation and lead nurturing programs

Estimated total compensation for this position:

The total compensation range is an estimate and not guaranteed. An employment offer is based on an applicant's education, experience, skills, abilities, geographic location, internal equity and alignment with market data .

Location:

If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements.  We’re interested in getting to know you and what you bring to the table!

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:

• 401(k) plan with matching company contributions

• Comprehensive Medical, Dental & Vision Care

• Paid parental leave at 100% of salary 

• Paid Time Off and Company Holidays

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Accepting applications on an ongoing basis until candidate identified.