Sr. Marketing Manager, Global Communities, Engagements, and Experiences

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in San Francisco Bay Area and New York.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

Global Communities, Engagements, & Experiences (GCEE) exists to connect the global talent community to talk about what works. That’s because the innovative programming we create for LinkedIn’s Talent Solutions customers helps talent leaders build trust, create connections, and drive business value. As a core component of this larger team, the Experiential content team focuses on what we talk about and why. This comes to life through designing conversations and content across all our 1:1 executive briefings, LEAD customer community engagements, and our Talent Connect franchise events in North America, including our annual Talent Connect Summit.  

In addition, this role will own and lead executive briefings and meetings for LinkedIn’s largest Talent Solutions customers in our Bay Area Executive Briefing Centers. The Executive Engagement Program inspires and enables our executive customers to navigate complex challenges, connect to opportunity and realize possibilities through highly customized conversations and experiences. This position offers a unique and exciting opportunity to connect with leaders from the world's biggest companies, gain insight into LinkedIn's business and build meaningful relationships with our LinkedIn leadership team.    

Responsibilities  

• Sets strategy on a twice yearly and ongoing basis for content aligned to their audience and/or themes. As part of this, design content and conversations for specific audiences, and topics aligned to LinkedIn Talent Solutions marketing themes, industry trends, our thought leadership reports, and business goals.  
• With a keen focus on advanced planning, own content for specific owned customer events and experiences, including executive briefings, high-touch executive customer communities, and our Talent Connect franchise events.  
• Consistently develop relationships, credibility, and influence with internal resources, cross-functional stakeholders, executives, and subject matter experts. Able to effectively manage, inform, and influence senior leaders and executives across the business. 
• Partner with colleagues across the GCEE and Integrated Marketing teams to ensure operational rigor and efficiency, while ensuring milestones and deadlines are consistently met to drive best-in-class programming forward. 
• For executive briefings, be a trusted advisor for client needs and questions to ensure clients feel understood, engaged, and inspired by the process and outcomes.  
• Plan the agendas for and facilitate executive briefings, aligned to the client’s specific objectives and needs. 
• Lead speaker prep and briefing calls and manage speakers through the entire lifecycle of event. 
• Agility to work at different altitudes, one minute drafting an executive email and another minute shaping a high-level strategy. See and navigate communication, logistical, and scheduling challenges.  
• Support the growth, health, and strategic vision of the team.  
• Potentially support different engagement activations across Talent Solutions including exec meetings at owned and operated events, small multi-client roundtables, etc.  
• Activate LinkedIn’s thought leadership reports at customer events and through live conversation, including our Global Talent Trends Report.  
• Give input into other areas of our experiences, including program strategy, event experience, and operations.  
• Be able to align a live event content plan around audience strategy, customer needs, and business goals.  

Qualifications

Basic Qualifications:    

• You have 8+ years' experience in marketing, communications, executive engagement, or program management 

Preferred Qualifications:   

• You have a passion for and understand how to design content and conversations at the intersection of business priorities, industry trends, and customer interest. 
• You're comfortable with agility. You excel at managing expectations, identifying, articulating, and achieving alternative solutions when changes arise, and maintain the flexibility and composure to navigate simultaneous demands and projects.   
• You're intellectually curious, eager to learn and evolve. From leadership skills to cross-functional collaboration to market trends – you have an eye towards improvement and never stop leaning into the next big idea.   
• You work alongside people who are better than you at some things. To you, this isn't a threat but an inspiring opportunity to learn and grow.   
• You think and act as We, not Me. We're all in this together. You love collaborating and building authentic and trusted relationships. You're someone who tirelessly promotes a culture of respect, helpfulness, possibility, and inclusivity so everyone can do the best work of their career and enjoy the process of doing it.   
• Right brain, left brain. You dream big and your feet are also firmly on the ground. You balance creative and strategic excellence, flipping between big picture thinking and pixel-perfect execution without jeopardizing the quality of either.   
• You're a fantastic communicator. Your communication skills help you work in cross-functional workstreams across dispersed stakeholders within a complex, matrixed ecosystem.   
• You have a bias for action. You're happy to roll up your sleeves and find solutions when needed. No task is too big (or small!). You equally lean into gathering information, generating options, then proposing and acting on a course of action.   
• You have an innovative and flexible mindset. You're always looking for unique and memorable ways to connect our teams and clients and deliver best-in-class work and experiences.  
• You have an exceptional executive presence and proven experience working across seniority levels, functions and geographies.  
• You're familiar with the tech space, have experience with executive engagements or adjacent experience, and excited to support the growth of LinkedIn’s business. 

Suggested Skills:

• Event Content Marketing
• Stakeholder Management
• Communication
• Audience Strategy

LinkedIn is committed to fair and equitable compensation practices.  

The pay range for this role is [$121,000 to $188,000]. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.  

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

 https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf  for more information.

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If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

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As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

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