Trade Marketing Manager

What we are looking for

We’re looking for a Trade Marketing Manager to develop the trade marketing strategy and sales execution strategy across wholesale, retail, eCommerce, and the on-trade Maverick Drinks range (craft spirits) for a network of trade customers with a wide range of needs, and across multiple points of sale.  You will be responsible for planning, forecasting and implementing channel marketing programmes and specific projects.

Who we are

Our philosophy is simple. We make and select liquids that are the best they can possibly be, and package them in a way that’s awesome. We don’t compromise, we don’t cut corners and we don’t strive to fill niches or build back from arbitrarily-defined price-points. We build the very best liquids that we can, day-in, day-out - and our people are the key to achieving this. We don’t know exactly what the future looks like, but we do know that we have a mission – to create unexpected delight as we help people explore, buy, and enjoy drinks more.

What we value

We’re not about dictating what you can and can’t do. Instead, we provide context through our values and principles so that you have the freedom and the responsibility to be the best you can be and do great things in the process. Here’s a snapshot of them, with the full suite due on our intranet. Check them out because if you’re aligned with them, you’ll thrive at Atom. If you’re not so sure, Atom probably isn’t the place for you.

Customer obsession

• Everything is orientated towards delivering value to the customer and making their life better
• Always pushing, we’re never done
• We’re only constrained by the laws of physics
• Do great work you’ll be proud of

Hospitality

• Our product is how people feel, do they feel love and care? We get a buzz from helping people and making them feel great by exceeding their expectations.

Growth mindset

• We’re deeply humble and introspective.  We know we know almost nothing about almost everything.
• We’re infinitely curious and always hungry to learn.

Humanity

• Anti-corporate and anti-bureaucratic: the opposite of “computer says no”.
• We’re honest, and we tell the truth when others would be afraid to because we trust in the humanity and goodness of our customers.

Fun

• Life is short, enjoy it:  do shit you love with people you love.
• Be yourself, don’t wear a mask.

"That all sounds great, but what will I actually be doing?" I hear you ask...

As well as the above, you’ll be a key influence on the Customer Marketing function with planning, implementation and follow-up of channel marketing programs and specific projects as assigned to the Maverick business unit. You’ll also be responsible for;

• Stakeholder management - whether it’s brand owners, cross functional business units within the organisation, or collaboration within your team, it’s important that you’re a strong communicator who can own and clearly communicate project deliverables.
• Have the ability to plan and forecast sales projections as an effect of the marketing strategy
• Develop a marketing and sales execution strategy for an agreed list of Maverick agency brand partners, for each sales channel  (e-comm, wholesale, grocery, independent retail, RTM and on-trade)
• Manage the marketing budgets for our agency partner brands and deploy them as a means of meeting our commercial targets with our retail partners
• Create and manage a suite of sales tools that can be utilised by partner managers to execute and drive brand goals
• Ensure that our products are well-represented online, in store and on shelf with the applicable mechanics needed to drive awareness and trial
• Create online campaigns that drive product reviews and awareness, bringing our products to the top of search rankings and in front of more consumers
• Evaluate the return on investment from these marketing activities and assess their commercial viability for future plans.
• Support our retail partners with any events and/or activations they run
• Report on data and industry trends relating to trade categories
• Analyse competitor pricing, formats, and promotional activity and incorporate these into our own plans
• Ensure that digital marketing plans are joined up with other communication channels and work alongside other marketing activities instore and online.

Please apply if you have…

• Demonstrable experience as Trade Marketing Manager, ideally in a similar category
• Strong understanding of the eCommerce and digital marketing channels gained from working in an FMCG or similar environment
• Category development experience with premium/craft spirits would be an advantage
• Strong commercial understanding and ability to drive sales through marketing
• Excellent time management and organisation skills along with the ability to manage multiple ongoing projects and deadlines
• Ability to work independently, responsibly, and collaborate with multiple stakeholders
• Good IT competency, along with the ability to produce engaging presentations
• Wine & Spirit Education Trust (WSET) Qualification at Higher Level would be desirable.

This sounds like a bit of me, what do I get in return?

It’s a fair question in a really competitive market for great talent…

• We’re all about boundless curiosity, so you’ll discover loads of opportunities to spark your creative flair and work along-side unreal talent who all have the same job description, to ‘Make Atom Successful.’ Trust is at the epicentre of all that we can do, so you’ll work in a transparent and honest environment where we have each other’s backs, and be free of aging corporate policies and rules. 
• Life here’s about so much more than pay and benefits - you might get a slightly higher salary if you cram onto an expensive, crowded commuter train into the city, but you’ll struggle to find a company with the flex, agility and unique-ness that we have. In short, we’ve got you covered financially but if money is your main driver, we’re not for you. 
• We hate waste in all of it’s forms and time is no different, so we’re focused on productivity and output rather than when or where you work, or what you wear into the office - you can come in fancy dress for all we care! This means that although we can’t promise anything, flexible working options are built into our DNA.