US Growth Manager (Pakistan)

🙌 Your Mission

In 2022, Pakistan received $29.9bn equivalent of remittances and is the 5th biggest receiver in the world. Starting with the US, your role will be to grow this nascent part of our business to a major revenue driver. 

You will be working alongside our Head of Growth and Growth Team to deploy our marketing budget in an effective and efficient to drive growth. From community events to paid advertising to sponsorship deals, you will have the autonomy to develop strategy, execute and delivery results.

🎯 Your Responsibilities in this Role

• Develop and execute growth initiatives that are aligned with overall business goals.
• Manage an experiment or program of work end to end, from ideation to execution and analysis.
• Proactively check KPIs and metrics to critically assess performance against key objectives and drive tangible impact on business growth.
• Calculate risks and assess opportunities from a number of different angles, including commercials.
• Effectively communicate, including project updates and customer problems. Timely and clear communication with brand ambassadors and customers.
• Collect, analyse, and interpret data to inform growth strategies, measure performance, and optimise tactics.
• Think outside the box, come up with creative solutions, and leverage available resources effectively.
• Identify and champion key customer pain points and challenges, including documenting and playing this back to the business in an actionable way.
• Build strong and meaningful connections within the diaspora community, leveraging these relationships to drive growth initiatives and expand our reach.

🔥 Must-have requirements

• A clear vision on how to 10x your customer base and the ability to execute 
• Track record of finding innovative ways to approach customer acquisition Dynamic problem solving skills with the ability to think quickly and creatively in a growing and changing environment
• High attention to detail while maintaining the ability to see the overall strategic picture
• Solid understanding of testing approaches including A/B testing
• Experience in growth planning - research, forecasting, planning, execution, and performance analysis
• Ability to take initiative and work autonomously – you can run with something from the beginning to the end
• You can easily build great relationships with customers and influential people within diaspora communities

💪 Nice to have requirements

• A background in analytics, marketing, customer or product
• Experience scaling a product in a start-up
• Experience with growth experimentation
• A connection with the Pakistani diaspora